Isabel Woodall

Represented all aspects of media, communications, planning and methodology in collaboration with cross-functional team members in service delivery. Ensured alignment with corporate communication standards, and alignment across all internal stakeholders.

Led all areas of project implementation. Served as liaison and trusted advisor between NBCU Business Technology Groups (BTGs) both inside and outside of IT organization and technology.

Oversaw initiatives while also acting as creative director on all product builds from discovery to launch.
• Led and launched over 40 projects for Media Products and Advanced Technology Team, including Universal Gaming Network (UGN) on Telemundo, Bravo, USA, and SyFi.
• Received multiple GEM awards by contributing to high priority initiative (TERNION), moving NBCU’s Intranet, Business Intelligence Portal, and Emergency Contact Portal off legacy GE servers onto NBCUniversal.
• Defined, codified and implemented new program process framework, creating dramatic performance improvements across entire division

Lead and successfully launched over 30 projects for the Media Products & Advanced Technology team at NBCUniversal. Projects included Universal Gaming Network (UGN) and TERNION, a high priority initiative to move 3 projects off GE Servers onto the NBCUniversal Platform. Ternion projects included the Emergency Portal, Business Intelligence Portal, and the new NBCUniversal Intranet, for which I received a GEM award.

Clients include Telemundo, SyFy, Universal Studios, BRAVO, USA, and many more.

Responsible for management of projects including large scale complete site design builds from Discovery to Launch, and small maintenance and enhancement projects to existing sites.

Responsible for writing Statement of Work for all projects prior to project kick-off by gathering work efforts, deliverables, assumptions, risks, and estimated time line and budget.

Responsible for managing communication between clients and teams during all phases of execution: Discovery, User Experience, Design, Development, QA, Implementation and Launch.

Defined, codified, and implemented a new program process framework encompassing all aspects of the engagement lifecycle. New program led to dramatic performance improvements across entire division.

Contracted as a Creative Director for Wanderfly, a forward thinking, award winning unique travel website. In 2012, TripAdvisor acquired Wanderfly so that millions of travelers around the world could find the same travel inspiration and recommendations that Wanderfly fans already enjoyed. We're so proud to say that what started as a spontaneous "why not?" idea is now part of the world's largest travel website.

Creative Director and Technical Designer for Media Products & Advanced Technology team. The Media Products & Advanced Technology team provides clients with the tools and technology needed to serve audiences in a digital world. The team strives to ensure better business through better technology by creating tools and talent for our diverse media portfolio, helping brands thrive in our ever-changing technological landscape. Focusing on product strategy, development, design, and technical architecture, the client-centric team also evaluates emerging platforms and shares knowledge and best practices across NBCUniversal and business partners.

Clients include NBC Universal Brands: Access Hollywood, SyFy, Universal Studios, Bravo, USA Network, and many more.

Responsible for all Art Direction and Design for the 2010 Winter Olympics for NBCOlympics.com. Lead the design of nbcolympics.com, including over 20 high-profile custom sales packages, 230 affiliate branding variations, mobile graphics, promotional units, and countless editorial requests. 

Responsibilities Include:

Define the user interface and design for the NBCOlympics.com website – ensuring the highest quality of work

Develop wireframes, mock-ups, storyboards and prototypes to effectively communicate design ideas and functionality

Create interactive features and applications

Prepare web designs for templating and ‘skinning’ according to production and development standards

Work with production and development teams to bring new designs and products to reality

Develop and ensure quality assurance protocols for artwork. Reviews and approves other designer’s work.

Web Developer/Graphic Designer