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About
Isabela is a Brazilian designer and art director with 15 years experience in footwear and graphic design currently living in Southern California.
She graduated as a pharmacist from the Federal University of Parana (2000) later interning at the Butantan Institute in São Paulo, Brazil (2001) as a biochemist. In 2003 she changed career directions and began to study at ESPM in São Paulo later earning her MBA in marketing administration (2004).
Co-founding the New Level Design Studio (2003), aka Tobin Dorn Design Studio, allowed Isa to design for clients such as Fila, Umbro, Puma, Mizuno, Guga Kuerten, Rainha, OUS, and Topper among others as an art director, footwear designer, apparel designer and project manager alongside designer Tobin Dorn.
Her interests and passions include traveling, reading, writing, running, swimming, music, skateboarding, yoga, beach life and small fury animals. -
Education
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Certified PhotographyESPM Escola Superior de Propaganda e Marke2016 - 2016
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MBA MarketingESPM Escola Superior de Propaganda e Marketing2001 - 2003
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Biochemistry PharmaceuticalUniversidade Federal do Paraná1996 - 2000
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Experience
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Co founder | Art Director | DesignerManhattan Beach, CAFeb 2003 - Present (23 years 4 months)Tobin Dorn Design Studio was formally known as New Level Design and was founded in 2003 in São Paulo, Brazil,.The studio offered design management and sport design consultancy services and was led by Isabela and Tobin Dorn. Today Tobin Dorn Design Studio is a Southern California based design management studio.
- Responsible for design and art direction to the in-house design team, as well as sourcing, commissioning and working with external designers and consultancies.
- Key presentations to the design, marketing, brand development and sales teams.
- Expanded the visual/design language for clients, both identity and footwear products, by designing the look and feel in new and refreshing directions.
- Design direction, design management, art direction, integrated marketing concepts, packaging design, story telling, graphic design for clients: FILA, UMBRO, PUMA, MIZUNO, GUGA KUERTEN, TOPPER, RAINHA, REEBOK
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@isanobell, member since 2019
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Following 31
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Followers 8
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