Jaakko Tammela

Working as design consultant, from a new product development to new business opportunities, for global and local brands such as EKOS, KIDS IN, NATURA and INTEL.

Lectures about the contemporary design approach and how it can helps us to deconstruct to reconstruct the actual business and mind set paradigms.

Responsible for creation, development and management of new Whirlpool Latin America consumer research area: Future Insights, with a more human centered approach.

Developed the new area processes based on Design Thinking methodology, giving more exploratory and co-construtive approach on processes beginning, letting the evaluation researches only to the end.

Redefined the researches methodologies, increasing the speed and the quality of information gathering.

Developed the area based on two approaches: more provocative content focused on Top and Middle management and more informative content focused on staff teams, creating a balance between the company information.

Developed several programs focused on information absorption and usage, focused on product development and new business development teams.

Created a special program for external consultancies, defining more than 10 possibles companies for each specific project phase according Whirlppol necessities and consultancies specialties.

Created an information flow attached at company main agenda, supporting the teams with long and short terms information.

Member of Competitive Intelligence Analysis Board, representing Branding (Brastemp & Consul) and the human point of view (Future Insights).

Responsible for the Voice os Consumer evaluation at I-BOX board and Marketing projects tracking.

Responsible for creation, development and management of new Whirlpool Latin America Design sub area: Experience Design.

Development of the Experience Design methodology for Latin America and the Global Design Team. Including User Experience, Interaction Design, Sensorial Design and Design metrics disciplines.

Responsible for Sensorial Design conceptualization and methodology creation, including CFM methodology on Whirlpool Latin America.

Responsible for Interaction Design methodology creation and implementation, increasing the area scope to co-creation activities and more strategic design approach.

Redesign of User Experience team approach, implementing a more human centered and exploratory methodology.

Adjustment of Design Metrics scope, focusing on perceived experience evaluations.

Supported the Global Consumer Whirlpool Design team to implement the same Experience Design concept, developed in Brazil, around the world.

Managed more than 20 multi skilled and multi backgrounded internal persons, spread over 03 different sites.

Developed an outsourcing support program with small locals design consultancies increasing the speed, quantity and quality of Experience Design Projects

Responsible for lectures, curriculum structure and project orientation for undergraduate product design projects focused on marketing and strategy.

Orientation on graduation product and/or branding design projects.

Member of product design final thesis examination board

Guest professor on product design, branding, strategic design, social design, project presentation, design briefing, innovation, manufacturing and marketing on several design and architect classes.

Responsible for the new business unit (Strategic Design & Innovation) strategy, development and management.

Coordination and Development of innovation and strategic projects for transportation, brand strategy, product innovation, portfolio development, point of sales strategy and target definition.

Management of multi functional extern team, client prospect and account management.

Some clients: Technos / ALCOA / Task System / Richards / GE Appliances Brasil / Sea Oil / FORMA / FABRIMAR / Bruden

Responsible for Design methodology development, client prospecting, business strategy and management.

Coordination and Development of innovation and strategic projects for transportation, brand strategy, product innovation, portfolio development, point of sales strategy, service design and target definition.

Management multi functional intern and extern teams, client prospect and account management for several design projects for transportation, consumer goods, branding, point of sales, furniture and home appliance

Responsible for Design strategy for home appliances industries and consultant for governmental Design Programs for small business.

Clients: Intelbras / COB / Shop 126 / Masterfrio / Alumbra / SENAC / Richards / Cabrasmar / PETROBRAS / FIRJAN / HAGA / FGV / Coca cola / British American Tabacco (BAT) / Metalnox / VIVO / Fibrafort

Coordination and development of product design projects for transportation, consumer goods, house appliances and furniture.

Responsible for multi functional team leadership and account management

Some clients: ARNO (SEB) / GE Appliances Brasil / Spirit / Cobra Boats / Herman Miller