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Marketing Specialist - Contract / Freelance (Strategic Paradigm)

James Torres

Houston, TX
Available Now
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  • About
  • About

    Diverse Marketing Specialist with 27 years of experience in multimedia communications, digital marketing, SEO, SMM, and business development. I have a proven track record of managing complex projects, developing effective marketing strategies, and driving substantial sales growth. My expertise includes leveraging CRM data, geo-targeting, and digital strategies to enhance brand presence and boost customer engagement.

    I bring hands-on experience across a range of industries, including engineering, land surveying, automotive sales, supply distribution, manufacturing, healthcare administration, and fitness facilities. This diverse background equips me with a unique perspective and the ability to adapt marketing strategies to various sectors effectively.

    My approach combines technical proficiency with creative problem-solving, aiming for measurable success in the dynamic digital landscape. By applying consolidated marketing methods and staying updated through ongoing education, I am committed to achieving continued success through innovative digital marketing strategies and data-driven analysis.

  • Education
    • Bachelor of Arts Visual Arts/Communications
      St. Edwards University
      2013
    • Office and Information Technology
      ACE School
      2006
    • Associates Multimedia Marketing Communications
      The Art Institute of Houston
      2001
  • Experience
    • Digital Marketing & Business Development Center Manager
      Traditions Chevrolet
      Sugar Land, TX
      Apr 2021 - Sep 2023 (2 years 5 months)
      Earned two General Motors (GM) College Managerial Certifications for dual manager roles. Created and implemented an Internet/Digital Marketing Playbook, introducing and managing a comprehensive geo-targeting and geo-fencing marketing strategy. Leveraged CRM data and various social media platforms to drive business development initiatives, resulting in significant sales growth and increased revenue. Achieved these outcomes within less than a year of hire and, during 2022-2023, consistently exceeded expectations, earning the “Award of Excellence” in the Southern Region of GM Independent Dealerships.
      • Strategic Marketing Planning and Advertising
      • Geo-targeting/Geo-fencing Marketing
      • Social Media Marketing (multiple platforms)
      • Search Engine Optimization (SEO) Administration
      • Website Management/Administration
      • Graphic Design of Literature, Ads, and Billboards
      • Mass Email Campaigns
      • Mass Texting Campaigns
      • Executive Assistance to General Sales Manager
  • Affiliations

    Houston interactive Marketing Association (HiMA)

  • Industries
    • Commercial Equipment
    • Materials
    • Publishing
    • Services
    • Social Impact
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • E-Commerce
    • Editing
    • Email Campaign Design
    • Engineering
    • Event Design
    • Exhibit Design
    • Graphic Design
    • Photoshop
  • Elsewhere on the Web
    • n
    • 7
    • k
  • On Coroflot
    @jamestorres, member since 2015
    • Following 13
    • Followers 4
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