Design Director (Store Experience)
San Francisco, CA
2014 - Present (7 years)
Driving concept design and aesthetics for future in-store physical products and experiences to accelerate growth of eatsa’s partners. Ideating, creating and implementing completely unique customer facing retail products that promote a user-centered design philosophy.
Led environment and industrial design for the creation of the very first eatsa store and flagship in San Francisco as well as subsequent locations and distribution concepts across the country.
** 1st Place (Gold) Design Award from A.R.E. for recognition with Fast Food design
** 1st Place Design Award from Retail Design Institute for Quick Service Restaurants
** 1st Place Innovation Award from Retail Design Institute for Technology
Associate Creative Director (Brand Experience at Retail)
San Francisco, CA
2012 - 2014 (2 years)
Partnered with clients, team members, external agencies and consultants to solve business problems, elevate brands and develop best-in-class design and strategy at retail.
Led strategy, design direction and process on projects. Oversaw project teams to execute against creative intent and schedules from initial strategy stages through design development.
** Design team member on 7-Eleven rebrand
Senior Designer (Retail Design & Strategy)
Arc Worldwide / Leo Burnett
2007 - 2012 (5 years)
Clients included Proctor & Gamble, McDonald’s, Coca-Cola, Miller/Coors, Comcast, Samsung, Symantec, Kellogg's and new business.
Collaborated with client teams to build meaningful experiences within and around retail. Brand design and strategy with full consideration of shopper path to purchase and brand presence at retail - including environments, communication strategy, digital and mobile integration, fixturing, displays, environment graphics and packaging.
** Redesigned McDonald’s front counter experience including architectural design of counter area, menu board and messaging throughout path to purchase (winner of Gold ADDY Award).
** Designed and established official look and feel of Comcast point of purchase fixtures and systems within retail environments (winner of First Place Mobius Award).
** Contributed to new business pitches that resulted in wins for business from brands including Purina, BlackBerry, Sealy and Miller/Coors.
Osgood 4D Inc.
2004 - 2007 (3 years)
Conceptualized, designed and visualized branded environments and experiences for over 150
companies. Accompanied design work from concept to client presentation, and worked closely with our shop and productions group in constructing and delivering my ideas.
Led creative and design execution on our projects. Managed design department while training and mentoring other designers.