Jeff O'Brien

Work with Creative Services Director to implement original animation/graphic design for promotions and commercial production. Work with Digital Sales Manager to handle all sales related projects and sales promotions for on-air and web. Run camera for production of Community Connect and Michigan Matters.

Logo, print material and web designs for local businesses.
Create websites and add e-commerse solutions for small businesses.

Responsible for direction and continuity of station graphics and logo use in all media. Managed and created multiple station graphic packages including logo design, on-air graphics, collateral materials, outdoor, web, set design and vehicle wraps. Work with Creative Services Director to implement the standards and practices associated with a full service in-house advertising agency. Head Art Direction of all station and client marketing campaigns. Responsibilities include servicing multiple departments while meeting time sensitive deadlines. Created graphics package and set design for the Detroit MDA Telethon that was requested for use in other markets. Set up hub between Detroit and Fort Wayne for transferring spots and paid programs for flipping into on-air playback system. Trained traffic personal to convert spots to the correct formate to be sent to the HUB. Research and purchase hardware and software for Art Department. Set up and maintain network, servers and equipment for Art Department. Plan yearly capital and Department budgets.

Managed multi-person department responsible for direction and continuity of station graphics and logo use in all media with a strong emphasis on news for two stations. Oversaw all Chyron operators on graphics and animation usage. Work closely with producers on graphics for special projects, programs, live sporting events, news series and spot production. Layout and design of 160 page cookbook. In charge of contracting all animation projects produced out of house. Manage color coordination, design and building of studio and location sets. Coordinate all station photography.

Responsible for all print and on-air graphic design. Co-produced various Public Service Announcements. Designed and produced sales and promotional materials.