Jennifer Davis

* Write retail advertising copy for direct mail pieces, social media and national digital and print ads * Instrumental in maintaining brand voice, copy consistency and cultural relevance in all media * Interact with management on the approach to presentation, promotion and product information * Collaborate with the planning and promotions team to ensure offers, coupons and special promotions are structured correctly and effectively messaged * Ensure that the company is compliant with all FTC and other governmental requirements * Work with a team to execute creative strategy to support the overall JCPenney brand and marketing initiatives * Work closely with Art Team partners to concept creative solutions that connect with the JCPenney customer * Contribute to brainstorming sessions, offering creative solutions to marketing challenges * Create presentation copy that identifies creative concepts and effectively communicates rationale * Responsible for presenting concepts, toolkits and creative decks to creative directors and creative VPs

the U.S * Accomplished portrait, wedding, corporate and event photographer * Developed and maintained website and marketed to new clients via social media sources including Facebook, Instagram and a personal blog * Served as lead photographer for official heads of state embassy visits, including those of President Barrack Obama, Secretary of State Hilary Clinton, former presidents George H. Bush and George W. Bush and several visiting congressmen and women and senators * Developed and administered photography workshops and mentored aspiring photographers

* Researched and wrote news and feature articles for weekly community newspaper Investigated story leads tips and facts and conducted personal interviews * Initiated follow-up pieces and maintained close communication with city leaders * Managed editing and photography assignments and designed graphic layouts

Acted as, making decisions directing magazine content and design * Wrote and edited news and feature articles, and presented original story ideas * Organized editorial calendars * Produced annual convention's daily newsletters, association brochures, press releases, advertisements and all other collateral material

* Responsible for leading healthcare company's corporate communications efforts * Developed internal print and online company news sources * Managed company's public and media relations activities * Created and carried out internal communications projects in support of company initiatives * Wrote speeches for CEO, founder and other executive committee members * Developed videos, books and other pieces as part of company-wide communication plan

* Conceptualized, wrote and edited district newsletters, brochures, annual reports and all other published works * Served as head speechwriter for the superintendent of schools, board members and other district leaders * Managed district's public and media relations activities, working with local and national media * Managed district's website design and content, as well as content of district's cable television channel * Created concepts and wrote scripts for special-purpose videos * Originated and launched district marketing initiatives * Developed and executed internal communications plan