Jennifer Davis
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About
Highly organized, motivated Communications Specialist with 15 years in the communications field. Areas of expertise include web and print content development, media relations and project management.
Accomplished professional photographer and business owner since 2007.
www.jenndavisphotography.com
- Award winning writing skills
- Proven editing and proofing abilities in deadline driven environments
- Ability to think, plan and execute resourcefully and proactively
- Excellent verbal communication skills
- Savvy media relations strengths
- Nine years of international living and working experience
- Proficiency with InDesign, PowerPoint, Dreamweaver, QuarkXpress, Adobe Illustrator and Photoshop -
Education
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Excellence, RISD ViewNational School Public Relations Association2001
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"The Spirit of Partnership, " Annual ReportTexas School Public Relations Association2001
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other Gold Star Awards for publications and writingTexas School Public Relations Association2000
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other Gold Star Awards for publications and writingTexas School Public Relations Association1999
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Winner, Five Gold Star Awards for publicationsTexas Press Association1999
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Bachelor of Arts Journalism, SociologyTexas A&M University1992
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Experience
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Creative Advertising CopywriterJCPenneyPlano, United StatesNov 2016 - Present (9 years 8 months)* Write retail advertising copy for direct mail pieces, social media and national digital and print ads * Instrumental in maintaining brand voice, copy consistency and cultural relevance in all media * Interact with management on the approach to presentation, promotion and product information * Collaborate with the planning and promotions team to ensure offers, coupons and special promotions are structured correctly and effectively messaged * Ensure that the company is compliant with all FTC and other governmental requirements * Work with a team to execute creative strategy to support the overall JCPenney brand and marketing initiatives * Work closely with Art Team partners to concept creative solutions that connect with the JCPenney customer * Contribute to brainstorming sessions, offering creative solutions to marketing challenges * Create presentation copy that identifies creative concepts and effectively communicates rationale * Responsible for presenting concepts, toolkits and creative decks to creative directors and creative VPs
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Owner OperatorJennifer Davis PhotographyBeijing, BahrainFeb 2008 - Present (18 years 5 months)the U.S * Accomplished portrait, wedding, corporate and event photographer * Developed and maintained website and marketed to new clients via social media sources including Facebook, Instagram and a personal blog * Served as lead photographer for official heads of state embassy visits, including those of President Barrack Obama, Secretary of State Hilary Clinton, former presidents George H. Bush and George W. Bush and several visiting congressmen and women and senators * Developed and administered photography workshops and mentored aspiring photographers
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Assistant Editor, Keynotes MagazineDallas, TX* Researched and wrote news and feature articles for weekly community newspaper Investigated story leads tips and facts and conducted personal interviews * Initiated follow-up pieces and maintained close communication with city leaders * Managed editing and photography assignments and designed graphic layouts
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senior editorWestlake Picayune NewspaperActed as, making decisions directing magazine content and design * Wrote and edited news and feature articles, and presented original story ideas * Organized editorial calendars * Produced annual convention's daily newsletters, association brochures, press releases, advertisements and all other collateral material
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Account RepresentativePageNet
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Staff WriterWestlake Picayune NewspaperAustin, TX
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Communications StrategistKinetic Concepts, Inc.San Antonio, TX* Responsible for leading healthcare company's corporate communications efforts * Developed internal print and online company news sources * Managed company's public and media relations activities * Created and carried out internal communications projects in support of company initiatives * Wrote speeches for CEO, founder and other executive committee members * Developed videos, books and other pieces as part of company-wide communication plan
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Communications CoordinatorRichardson ISDDallas, TX* Conceptualized, wrote and edited district newsletters, brochures, annual reports and all other published works * Served as head speechwriter for the superintendent of schools, board members and other district leaders * Managed district's public and media relations activities, working with local and national media * Managed district's website design and content, as well as content of district's cable television channel * Created concepts and wrote scripts for special-purpose videos * Originated and launched district marketing initiatives * Developed and executed internal communications plan
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Awards
National School Public Relations Association: 2001
Award of Excellence, RISD View, external newsletter Award of Merit, Insider’s View (internal e-publication) Award of Merit, “The Right Stuff,” district brochure Award of Merit, “The Spirit of Partnership,” Annual Report
Texas School Public Relations Association: 2001
Winner, Best in Category, 2000 Annual Report Winner, Best in Category, Insider’s View (internal e-publication) Winner, Best in Category, Student Code of Conduct Booklet Six other Gold Star Awards for publications and writing
Texas School Public Relations Association: 2000
Winner, Best in Category, 1999-2000 Annual Report Winner, Best in Category, Writing, Stars of RISD Booklet Winner, Best in Category, Student Code of Conduct Booklet Eight other Gold Star Awards for publications and writing
State Conference Presenter: “Online vs. Offline Communications” Texas School Public Relations Association: 1999, Winner, Five Gold Star Awards for publications
Texas Press Association: 1999, Winner, second place - Feature Writing
Member, International Association of Business Communicators: 1995-1999
Women in Communications, Matrix Awards: 1995
Winner - Best Magazine (non-profit) Winner - Best Redesign of a Magazine (non-profit)
Maggie Awards: Winner, Most Improved Publication/Trade, 1995
Dallas IABC Bronze Quill Awards: 1994 Award of Excellence - Writing, "Personality Profiles"
Award of Merit - Best Overall Magazine (Internal Publication) -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@jenniferbdavis, member since 2019
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