Creative Director & Brand Manager
May 2004 - Present (17 years 5 months)
• Indus Holding Inc. (May 2019-Present)
Consumer Packaged Goods (CPG) brand management, packaging design, marketing campaigns, and trade show booth design for 10 brands in company portfolio. Results include managing and launching seven new products across ten brands, developing creative strategy and delivering assets for 10 marketing campaigns, and driving better collaborate across Marketing, Sales, and Manufacturing to improve project timelines and deliver results.
• Graphic Design, Art Direction, Branding & Marketing (2004-Present)
Work with clients to scope projects and achieve objectives in a variety of project types including consumable products marketing and design, product packaging, environmental and event materials, logo design, corporate marketing design, publishing design, and print production.
Mar 2018 - Apr 2019 (1 year 1 month)
Managed all Private Label packaging and advertising design, collaborated with Marketing and Sales leadership to develop and launch company wide re-brand, and drove deliverables such as trade show booth designs, marketing collateral, magazine publication designs, event materials, environmental graphic designs, product packagings, social media creative, and various digital design projects.
Art Director and Project Manager
Aug 2014 - Mar 2018 (3 years 7 months)
Managed seven-person creative team and led art direction to deliver over 300+ unique projects including branding, event and environmental design, and print production. Collaborated with Sales team to develop and monetize new services.
Hillcrest Media Group
Aug 2007 - Apr 2014 (6 years 8 months)
Managed 12-person creative team; broad design and creative direction experience in book cover design and interior book formatting, project direction, new services development, marketing campaign strategy and design, photo manipulation, and print production.