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Creative Director and Brand Manager

Jenni Wheeler

Seattle, WA
jenniwheeler.com
Available Now
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  • About
  • About

    Creative Director and Brand Manager with a proven track record of enhancing brand visibility and driving business growth. Experienced in developing and implementing marketing strategies that resonate with target audiences. Skilled in graphic design, brand strategy, and social media marketing. Enthusiastic about leveraging creative skills to innovate and support the mission of embracing creativity and design excellence.

  • Education
    • Certificate User Experience Design Course
      General Assembly
      2019 - 2019
    • AAS Graphic Design
      The Art Institutes International of Minnesota
      2003 - 2007
  • Experience
    • Creative Director and Brand Manager
      Jenni Wheeler Design, LLC
      Seattle, WA
      Jan 2004 - Present (21 years 6 months)
      - Create and execute marketing strategies to boost brand recognition, strengthen market position and drive business growth
      - Enhance brand visibility resulting in an average annual revenue growth through the redesign of the company's visual identity
      - Streamline creative production, resulting in a reduction in go-to-market time
      - Maintained yearly growth in client retention rate by enhancing brand loyalty programs
      - Improve KPIs through strategic analysis and targeted marketing campaigns
    • Creative Manager
      ForeFront
      Mar 2022 - Jun 2023 (1 year 3 months)
      - Managed and designed marketing collateral targeting Salesforce AE's, including major sales assets, videos, case studies, recruiting content, website pages
      - Boosted brand visibility increasing social media engagement
      - Boosted social media engagement leading to significant sales growth
    • Senior Brand Manager and Creative Designer
      Ultra Consultants
      Jan 2021 - Mar 2022 (1 year 2 months)
      - Increased brand engagement by executing a brand refresh with practice leads through targeted social and online strategies
      - Coordinated and executed marketing campaigns for email, advertising, social media, partnership marketing, and relationship marketing programs
    • Brand Manager & Creative Design
      Indus Holding Co.
      May 2019 - Jan 2021 (1 year 8 months)
      - Managed brand consistency for 12+ cannabis brands, including product packaging, billboards, signage, marketing campaigns, trade show design, environmental design, in-store displays, digital displays and social media
      - Worked side-by-side with sales and marketing teams to launch 7 new products based on market trends and creative strategy
      - Developed influencer marketing partnerships that generated an increase in website traffic during the campaign period
    • Senior Art Director
      Logoworks
      Aug 2014 - May 2019 (4 years 9 months)
      - Managed creative team of 7 to deliver 300+ unique projects including brand packages, event and environmental design, product packaging, social media and print production
      - Achieved record-high client satisfaction score by spearheading a comprehensive rebranding strategy
    • Creative Director
      Hillcrest Media Group
      Aug 2007 - Apr 2014 (6 years 8 months)
      - Leadership, Publishing, Print Production, and Digital Marketing
      - Managed creative team of 8 and worked with clients to publish 500+ manuscripts
      - Strategized and executed marketing campaigns and new services development
      - Improved client satisfaction scores by introducing customizable package options
  • Industries
    • Advertising
    • Entertainment
    • Publishing
    • Healthcare
    • Retail
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Publishing
    • Creative Direction
    • Graphic Design
    • Illustrator
    • Photoshop
    • Print Design
    • Project Management
    • Visual Design
  • Elsewhere on the Web
    • k
  • On Coroflot
    @jenniwheeler, member since 2014
    • Following 1
    • Followers 6
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