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Marketing Value-Added Creative

Jey Weisgerber (they/them)

Chicopee, MA
Available Now
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  • About
  • About

    My identity as a warm but playful creative professional results from more than 15 years of experiences in graphic design, writing, copy editing, photography, public relations, marketing, event planning, social media, and intersectional social justice work.

    My biggest passions are creating useful, beautiful things and helping people - even better if the things I create can help people! My past and current work in nonprofits really showed me the power that high-quality visual design lends to awareness-building about important social justice issues. My past work in a more corporate, B2B context taught me the expectations of high-level design deliverables. (Also, access to high quality equipment upped my appreciation for a well-crafted prototype!) My past work in a college setting and newsroom have kept me high energy and just the right amount of weird. My experiences with rebranding multiple organizations allows me to bring a love for creative process, ideation theory, and multi-faceted perspectives to other design challenges.

    I value the supportive effect of trusted teamwork, the freedom of eclectic creativity framed in process, and a serious commitment to details and quality. In order to feel fulfilled and most useful to an organization, I need to work in a mission-driven environment where I can offer up my patchwork quilt of skills for the use of the team.

    PASSIONS

    Brand Identity & Engagement

    Creative Strategy

    Print & Digital Design

    Multimedia Storytelling

    Mission-based Marketing

    Customer Journey & Experience

    Social Media Engagement

    Event Planning & Promotion

    Community Organizing

    Cultural Competency

    TECHNICAL SKILLS

    Strong graphic design skills and artistic ability, including photography; self-taught but proficient in Adobe Photoshop, Illustrator and InDesign, Adobe Acrobat; able to conceptualize and design for multiple production formats (print, digital, web); able to quickly learn new skills, software, or processes independently; diverse background in writing, including journalism, creative writing, technical writing, and opinion writing; experience in event planning and promotion, public relations, and marketing; obsessive copy editing and design proofing tendencies

    SOCIAL SKILLS

    Diplomatic; finds ways to engage, connect with, and support diverse groups; values a cohesive team and a shared commitment to excellence; dedicated to accuracy and consistent quality results; comfortable multi-tasking with a variety of simultaneous deadlines; enjoys collaboration between groups and finding new partnerships

  • Education
    • University Studies Communications, Journalism, Visual Art
      Dickinson State University/Bismarck State College
      2006 - 2011
      I have a broad academic background that includes all my time spent on the Bismarck State College campus taking visual art, journalism, advertising, and literary publications classes. I completed a collaborative degree program through DSU.
  • Experience
    • Director of Communications & Digital Strategy
      National Institute for Children's Health Quality (NICHQ)
      Boston, MA
      Mar 2023 - Jul 2025 (2 years 4 months)
      • Oversee rebuild of current website (launching August 2024) and improve use of HubSpot CRM
      • Align digital strategy across organization related to use of technology tools and solutions
      • Create rapid response workflows and support organizational messaging, both internal and external
      • Ensure increased brand awareness through implementation of an external conference/events strategy
      • Serve as core member of internships team, driving equity-focused outreach approaches and results
    • Associate Director of Marketing & Digital Strategy
      National Institute for Children's Health Quality
      Boston, MA
      Aug 2020 - Mar 2023 (2 years 7 months)
    • Vice President (volunteer)
      Dakota OutRight
      Bismarck, ND
      Nov 2013 - Nov 2020 (7 years)
      Most relevant duties and experience:
      • Responsible for DOR’s marketing and communications, including the rebuilt website, email marketing, social media, and fund development
      • Led rebranding efforts to better position organization in community and with funders
      • Develop PR messaging and support and coach spokespeople as needed, and speak to the media as needed
      • Co-chair of Capital Pride, which involves separate efforts of design and promotion, event planning, and fundraising
      • Lead outreach efforts and public education, including developing training curriculum and numerous resources, including Creating Safe Spaces Resource Toolkit
    • Director of Marketing & Communications
      CIS Abroad
      Northampton, MA
      Feb 2017 - Aug 2020 (3 years 6 months)
      Brand Identity: Ensuring the way we look, talk, and move through the world aligns with our values and brand

      Product Marketing: Positioning and showcasing our products to the right people

      Social Media: Connecting with new and vetting customers while maximizing the ROI of word-of-mouth

      Customer Feedback & Advocacy: Staying connected to our customers’ feedback, supporting improvements in the journey, and leveraging word-of-mouth for marketing ROI

      Leadership/Team Admin: Keeping operations running and the mood up!
    • Communications Coordinator
      Dakota Resource Council
      Bismarck, ND
      Mar 2016 - Jan 2017 (10 months)
      Most relevant duties and experience:
      • Responsible for organization’s communications with membership, media, and external audiences
      • Create strategy for, monitor, and maintain website and social media presence, including analytics and reporting
      • Conceptualize and design mini-promotional campaigns and fund development efforts
      • Assist organizers with messaging strategy and communications support
      • Plan, coordinate, and design quarterly newsletters and other publications as needed
      • Beginning rebranding process for future viability and relevance
    • Marketing Coordinator
      Bartlett & West
      Bismarck, ND
      Feb 2014 - Mar 2016 (2 years 1 month)
      Most relevant duties and experience:
      • Supported cross-functional teams to create high-impact proposals for engineering business development, including strategy, writing/editing, and design of in-depth technical publications
      • Created presentations and provide presentation and interview coaching, including feedback and training
      • Led development of new imagery and publication design and production for companywide branding refresh
      • Provided design and infographic support for internal and client events, including conceptual, planning, and promotion
      • Led implementation of digital asset management system
    • PR/Communications Coordinator
      CAWS North Dakota
      Bismarck, ND
      Feb 2012 - Feb 2014 (2 years)
      Most relevant duties and experience:
      • Led collaborative rebranding efforts and created materials that supported new aesthetic, language, and style
      • Enhanced, maintained, and moderated social media presence across multiple channels
      • Created communications plan and member engagement plans, creating activities and digital resource toolkits
      • Edited content and designed cohesive publications, from branding materials to content-rich print projects, collaborating with staff to develop content
      • Started process of rebuilding organization website
      • Coordinated and produced multimedia campaign and community outreach in western North Dakota for Engaging Men violence prevention project - $50,000 project spend
    • Adjunct Faculty - Literary Publications
      Bismarck State College
      Bismarck, ND
      Aug 2010 - May 2012 (1 year 9 months)
      Most relevant duties and experience:
      • Encouraged creativity and novel ideas through interactive workshops focusing on the creative method, graphic design basics, and the ideation cycle
      • Guided students in project-based course to fundraise, produce, print, and distribute publication
    • Copy Editor/Page Designer
      Bismarck Tribune
      Bismarck, ND
      Jan 2010 - Feb 2012 (2 years 1 month)
      Most relevant duties and experience:
      • Designed interesting and engaging front and inside pages
      • Conceptualized and created logos, photo illustrations, infographics, and other original art
      • Developed design, structure, and infographics for special section publications (the 2012 edition of Progress won an honorable mention at that year’s North Dakota Newspaper Association awards for Special News Section)
      • Supported other team members on tight deadlines
    • Community Development Coordinator
      City of Tioga
      Tioga, ND
      Aug 2008 - Dec 2009 (1 year 4 months)
      Most relevant duties and experience:
      • Created new marketing materials and organizational branding for Tioga city administration, the community development department, and the Economic Development Corporation (still in use)
      • Led economic development projects and recruitment efforts, including the beginnings of an industrial park
      • Represented the city on committees and regional boards
  • Awards

    Profiled in Be Magazine's article featuring involved community leaders (2015)

    Numerous front page layouts on the Newseum's Top 10 of the Day (2010-12)

  • Affiliations

    Founder, Yet Another Queer Pop-Up Market - Massachusetts (2023-present) Pop-Up Market focusing on emerging BIPOC and 2SLGBTQIA+ creative entrepreneurs in Western Mass.

    Board Member, Dakota OutRight - North Dakota (2012-2020) Recruitment and retention of members and board staff, strategic planning, budgeting, grant compliance, marketing and communications, branding, PR, spokesperson coaching, curriculum development, and public education/training

    Rural Leadership North Dakota Program, Class IV (2009-2011)

    Vice President, Tioga Chamber of Commerce (2009)

    North Dakota Human Rights Coalition

    North Dakota State Prevention Team

  • Industries
    • Non-Profit
    • Publishing
    • Healthcare
    • Education
  • Skills
    • Branding & Corporate Identity
    • Copywriting & Editing
    • Creative Direction
    • Event Design
    • Graphic Design
    • Packaging Design
    • Print Design
    • Print Production
    • Typography
    • UX
  • On Coroflot
    @jeyweisgerber, member since 2013
    • Following 3
    • Followers 2
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