Joseph Gabry, Graphic, Product and Experiential Design in Detroit, MI

About

As a designer who thrives on innovation and collaboration, I specialize in transforming complex ideas into immersive and visually impactful solutions. My journey spans experiential, graphic, and industrial design, where I’ve led projects that push creative boundaries and deliver measurable outcomes that captivate and engage audiences.

I approach design as a strategic tool that not only solves problems but also shapes the future of how people connect with brands and products. With a strong foundation in experiential design, I’ve developed a unique ability to weave creativity into every facet of a project, from conceptualization to execution, working seamlessly with cross-functional teams around the globe.

Throughout my career, I’ve cultivated lasting relationships with clients, elevating their brands through thoughtful design solutions in identity, packaging, and promotional campaigns. If you're looking to drive change and spark innovation within your company, reach out. Let's explore how I can contribute to your success.

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Thank you,

Joseph Gabry

www.jgabry.com

248.345.6817

[email protected]

Education

Bachelor of Science Industrial Design

The Ohio State University

1998 - 2001

Experience

Global Brand and Content Strategist

ITW Automotive

Troy, MI

Jul 2021 - Present (4 years 11 months)

- Lead a comprehensive brand transformation across ITW Automotive, establishing consistent messaging, visual identity, and communication standards across global divisions
- Translate complex engineering solutions into clear, compelling narratives that strengthen customer understanding and position ITW as a trusted advisor
- Develop scalable content frameworks and tools that align product, application, and brand storytelling across marketing, sales, and technical teams
- Partner with engineering, sales, and leadership to ensure brand strategy is embedded early in product development and customer engagement
- Elevate brand consistency across all touchpoints, including digital, print, events, and customer-facing materials
Designer

Lake Effect Design, LLC

Aug 2001 - Present (24 years 10 months)

- Completed a variety of successful projects in branding, digital, experiential, graphic, industrial design, and social media
- Proven track record of increasing revenues through branding and design
Designer

Sparks

Royal Oak, MI

Nov 2018 - Jul 2021 (2 years 8 months)

- Designed and delivered brand-driven experiences that combined storytelling, interaction, and environment to create meaningful customer engagement
- Led projects focused on strengthening brand clarity and expression across physical and digital channels
- Collaborated with cross-functional teams to translate brand strategy into immersive experiences for a diverse client base
2D Creative Director

Imagination

Dearborn, MI

Aug 2012 - Nov 2018 (6 years 3 months)

- Led multidisciplinary creative teams to deliver global brand experiences for Ford Motor Company
- Defined and executed creative strategies across experiential, retail, digital, and marketing channels
- Developed integrated brand systems that connected product, story, and environment into cohesive customer experiences
- Built strong client relationships through clear strategic thinking and effective creative leadership
Designer

Warrior Sports

Royal Oak, MI

Jul 2006 - Dec 2009 (3 years 5 months)

- Designed and developed products from concept through production, working closely with engineering and manufacturing teams
- Applied emerging materials and processes to improve product performance and manufacturability
- Forecasted design and color trends within the sporting goods industry
- Coordinated with global teams to ensure alignment from design through production

Awards

AWARDS ::

2021 STEVIE Awards: BEST TRADE SHOW EXPERIENCE

Client: Salesforce

Campaign: NRF 2020

Agency: Sparks

2021 STEVIE Awards: BRANDED CONTENT CAMPAIGN OF THE YEAR

Client: ADL

Campaign: In Concert Against Hate

Agency: Sparks

2019 Ex Awards: BRAND EXPERIENCE OF THE YEAR

Client: Ford

Campaign: GoFest

Agency: Imagination

2018 Ex Awards: BEST TRADE SHOW EXPERIENCE

Client: Ford

Campaign: On-Road, Off-Road, On-Track

Agency: Imagination

2018 Ex Awards: BEST USE OF TECHNOLOGY & SOCIAL MEDIA

Client: Ford

Campaign: Bullitt Starring You

Agency: Imagination

PATENTS ::

HELMET

https://www.google.com/patents/USD733972

United States USD733972 S1

Issued July 7, 2015

PROTECTIVE GLOVE ELEMENTS WITH FLEXIBLE MATERIALS IN THE JOINTS

http://www.google.com/patents/US8191174

United States US8191174

Issued June 2012

PROTECTIVE PAD FOR APPENDAGE

http://www.google.com/patents/US8220070

United States US8220070

Issued July 2012

WEARABLE PROTECTIVE BODY APPLIANCE

http://www.google.com/patents/US8108951

United States US8108951

Issued February 2012

CONFORMABLE SHIELDING FOR PROTECTIVE EQUIPMENT

http://www.google.com/patents/US20090222967

United States US 20090222967

Filed September 2009

AS SEEN ON ::

http://www.ohbeautifulbeer.com/2012/03/atwater-brewery/

http://www.thedieline.com/blog/2013/5/13/atwater-brewery.html

http://www.menshealth.com/guy-wisdom/32-beers/slide/11

https://www.buzzfeed.com/zerve/50-beers-with-local-pride-cs25

Affiliations

AIGA

Industries

Skills

Elsewhere on the Web

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On Coroflot

@jgabry, member since 2001

Following 17
Followers 88

Joseph Gabry Pro

Creative Director

Industrial Design Project Manager (Fractional / Part-Time)