Johnny Hirth
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About
I'm a senior-level multimedia designer with over a decade of experience crafting bold, effective visuals across a wide range of industries—including entertainment, hospitality, eCommerce, tech, apparel, and construction.
Since starting my design career in 2012 as a junior designer, I’ve had the opportunity to grow into leadership roles and develop creative campaigns from the ground up. One highlight includes leading the brand identity and launch assets for the Space Whip Remix by GloFX—a marquee product that has generated over $1M in annual revenue since its release. Another proud moment was designing packaging for Purple Canyon’s sage and Palo Santo bundles, which are now stocked nationwide in TJ Maxx stores.
Industries I've worked with:
Entertainment, Hospitality, Construction, Apparel, eCommerce, Tech, Robotics, Food & Beverage, Fitness, Software, and Sports.
Core Skills & Abilities:
Logo Design · Print Design · Packaging · Web Design · Social Media Content · Email Marketing · Facebook Ads · Animation · Photo Manipulation · Color Correction · Video Production · Video Editing · Fashion Photography · Food Photography · Product Photography -
Education
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Cert. Advanced Graphic DesignSocal ROC2012 - 2014
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Diploma GEDTorrance High School1999 - 2003
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Experience
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Multimedia DesignerMar 2024 - Present (2 years 3 months)• One of two in-house graphic designers at a company specializing in custom, rapidly assembled outdoor kitchens and heading all digital and print media.
• Solely responsible for designing all YouTube thumbnails, contributing to increased viewer engagement.
• Played a key role in the website redesign, resulting in a 50% increase in both web traffic and revenue.
• Led the development and implementation of the brand’s new visual identity across all media platforms.
• Redesigned the UX/UI of RTA’s kitchen designer tool, significantly improving usability and streamlining the overall user experience. -
Multimedia DesignerUnited StatesJan 2023 - Present (3 years 5 months)• Create digital and print collateral across multiple brands, ensuring visual consistency and strict adherence to brand guidelines.
• Design static and motion content for social media, applying current design trends and innovative styling to maximize viewer engagement.
• Develop logos and apparel for PBA League teams, utilizing custom typography, refined font selection, and targeted color theory to reflect each team’s identity. -
Creative ManagerTallahassee, FLMar 2018 - Apr 2022 (4 years 1 month)• Brought on to elevate the creative team’s output with deep expertise in music and festival-inspired design; quickly promoted to lead creative direction across all three e-commerce brands and manage the internal design team.
• Directed a wide range of creative deliverables, including fashion/product photography, video production, web and email graphics, packaging, textile patterns, full-scale templates, and brand identity systems.
• Led end-to-end production for marketing photo and video shoots—coordinating talent, locations, set design, and creative direction.
• Conceptualized and executed all creative assets for the Space Whip Remix launch—brand identity, packaging, site design, photography, video, and user guide—driving $1M+ in annual sales since 2019.
• Designed branding and packaging for new product lines Purple Canyon and UpLily; packaging was selected for nationwide testing in HomeGoods and has since rolled out in stores across the U.S. -
Multimedia DesignerLos Angeles, CAFeb 2015 - Mar 2018 (3 years 1 month)• Designed website graphics, print collateral, and commercial video content for 20+ Lucky Strike venues nationwide, aligning creative with venue-specific marketing needs.
• Contributed to the rebranding of Lucky Strike Social and FTW, helping conceptualize updated logos and visual identity systems that introduced a fresh, modern aesthetic.
• Captured and edited food photography for use across digital and print marketing channels; collaborated with external production teams to develop detailed shot lists and ensure visual consistency across out-of-state shoots.
• Edited broadcast-ready video content in Adobe After Effects for a Stephen Colbert segment, including advanced color correction, background cleanup, and logo compositing for live television.
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Affiliations
AIGA Creative Group
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@johnnyhirth, member since 2014
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Following 1
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Followers 1
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