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Senior Industrial Designer
La Vergne, TN
Mar 2020 - Present (4 years 1 month)
• Practice user-centered design approach to translate consumer insights into meaningful product solutions that will delight consumers both on an emotional/experiential and functional level
• Develop and refine design for consumer products from concept to production
• Conceptualize and visualize concepts through high quality sketches, illustration and renderings
• Create visual and functional prototypes for research and internal review
• Deliver clean, well-built CAD packages to Engineering and Manufacturing
• Articulate and specify design intent for manufacturing by creating specifications detailing fit, finishes, color, graphics, etc.
• Collaborate with multi-disciplinary team to innovate design solutions
• Understand SVP's core values and help define the company’s future product development strategies
• Drive innovative approaches through emerging product trends or new technologies
• Study future color trends and manufacturing techniques to introduce new CMF concepts
• Generate high quality and suitable materials for presentation
• Facilitate a color sample directory from our factory, to establish a working databased to expedite the CMF process for future programs
• Manage product design development, from sketch concepts to production, working cross-functionally with engineering teams in Sweden/China
• Deliver approved concept appearance models utilizing outside sourcing and internal rapid prototyping for volume and surface study
• Present monthly updates to SVP executives for approval in future concepts, trends and ongoing program development
• Host weekly design meetings with our international teams to refine new and current products
• Create and organize color palettes to establish a distinct VBL for all internal brands
• Create presentations and direct the process for CMF development, including physical products, silk screen, pad print and digital print
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Design Director / Senior Industrial Designer
Costa Mesa, CA
Aug 2017 - Dec 2019 (2 years 4 months)
• Education of market trends to continue JWEI's tradition of producing the most inspired and advanced products on the market
• Manage marketing team deadlines, new product deadlines and brand development
• Travel internationally to UK, EU and China to help with ongoing projects and new product development
• Promote new product release with distribution partners across mainland USA with executives
• Articulate design guidelines with new members of our design team to ensure cohesiveness across all product lines
• Host weekly design meetings with our international teams to refine new and current products
• Managing full product development from concept to production, CMF, graphic design, video and marketing materials
• Deliver clean, well-built CAD packages to Engineering and Manufacturing
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Lead Industrial Designer
JWEI Group / White Elephant Studios
Tustin, CA
Sep 2015 - Aug 2017 (1 year 11 months)
• Develop product concepts based on sales and market trends
• Demonstrate creativity and insightful conceptual thinking
• Provide insights into manufacturing and design development
• Communicate ideas to engineers and overseas manufacturers accurately
• Run weekly meetings with international engineers to refine current projects.
• Work closely with other members of the design team to ensure cohesiveness across all product lines
• Mentor junior designers in our industry requirements and design expectation
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Industrial Designer
Cerritos, CA
Jan 2014 - Aug 2015 (1 year 7 months)
• Industrial Design, Manage PCB design, Packaging Design, Mechanical Engineering , Brand Development
• Created Trade Show and Point of Purchase Displays for new and old brands within the company.
• Create and manage all aspects of product development.
• Cost analysis on manufacturing and profit margins for new concepts.