Quick Sketch
New Wave of New Balance Basketball
Using Iconic functional the upper patterns and sole structures of NB's heritage (Basketball and Running shoes)
As the one of sneakerheads, if NB use famous heritage technology with cutting edge technology such as NB neo classic styles, basketball fans and sneakerheads focus on basketball shoes from NB.
In basketball shoes scene, Jordan brand and Nike are still dominating the all competitors.
Final MVP effect was good to sell the signature shoes. But the minimal styles of knitted upper or mesh constructions look similar.
Instead of following their way, using NB's heritage and design keywords will be bringing the new fans.
NB have lots of technologies. But two iconic technologies are popular.
-Encap(originally Pu foam+EVA) is inspiring dual density Midsole for every brands.
-ROLL BAR is the one of iconic technology for stabilizing.
Using heritage technologies’ name will be good to recognize well, even changing the chemical stuff.
