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Footwear designer

Joohyung Kim

서울특별시, South Korea
coroflot.com
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  • About
  • About

    The Five-Tool Player in footwear design industry.

    I love shoes, sports.

    It is my pleasure to create things that people like and desire to have.

    This really motivates me to keep up and live my life with full of joy.

  • Education
    • completion Footwear design
      PENSOLE
      2010 - 2010
    • Bachelor of Fine Arts Industrial Design
      Sangmyung University
      2003 - 2008
  • Experience
    • Freelance
      Fila China
      South Korea
      May 2022 - Present (8 months)
    • Senior Manager / Footwear designer
      Folder / E-land Group
      South Korea
      Oct 2020 - Apr 2022 (1 year 6 months)
      -Designing shoes for Folder Label at Folder in E-land.
      21Q1~22Q4

      New Runner(1970's mood jogger + trendy detail + non slip pattern outsole)
      City Trekker
      New Hiker
      City trekker knit boots
      Chunky boots series
      Recovery Clog(Washable soft footbed Inserted)
      Recovery Slide
      Platform shoe type1, 2
      Padded upper shoes for winter
      Cupsole

      Designed 11 molds

      -Managing design team of OTZ Shoes in E-land.
    • Freelancer
      Footwear Design Consultant
      South Korea
      Mar 2020 - Sep 2020 (6 months)
    • Senior Footwear Designer
      ANTA
      China
      Dec 2019 - Feb 2020 (2 months)
      [Anta kids]
      20Q4, 21Q1 Basketball shoe design
      20Q1, 21Q2 Lifestyle shoe design including Sole
    • Design Manager / Senior Footwear Designer
      Brandlab
      South Korea
      Jul 2018 - Nov 2019 (1 year 4 months)
      Brandlab(http://brandlab.co.kr/) Seoul, South Korea
      - In charge of design for vulcanizing tech specialized brand 'Excelsior' (http://excelsior.co.kr/)

      *Excelsior’s competitors: Converse, Vans
      In a short time, Excelsior is the most successful domestic brand in Korea.
      The global partners are from Taiwan, Hongkong, Shanghai, Japan, the USA, and so on.

      As a design manager, creating a brand's season concepts, design guidelines. Designing the toolings. Managing the design team.

      As the only one who knows the brand’s design language and history set the new factory in Vietnam with the developer and the MD to produce the products in a short time.

      [2019 S/S ~ 2020 F/W]
      + For Excelsior 2019 S/S season
      [Bolt, Various materials collection] *Bolt: The most popular style of Excelsior,
      -Breathable canvas pack
      -Goat leather / Seasonal colorways / Linen pack

      [Bolt extension lines]
      -Velcro pack / Mule(Velcro, Elastic band) pack

      [Workman, military pack]

      [Summer products]
      [Bolt]Slide
      Designing upper and sole parts.
      Making and check the blueprints of toolings(sole parts)

      [Bolt] Sandal
      Designing upper and sole parts.
      Making and check the blueprints of toolings(sole parts)
      *Sold out in a week in Taiwan.

      +For Excelsior 2019 F/W season
      -Designing new outsole parts for Asians' feet. Making and check the blueprints of tooling.

      [Bolt, Various materials collection]
      -Seasonal colorways, Camo, Leather pack
      -Prime(The ultimate Vulcanized shoes for durability)

      [Bolt extension lines]
      -Bolt mule, Bolt Platform
      -Harris Tweed lines

      [Workman]
      [Bolt Cruiser]
      -For the skater, Maximum durability structure.

      +For Excelsior 2020 S/S season
      [Bolt, Workman, Cruiser, Screw, Breaktime] Various color materials Series

      [Collaborated with 5252 by O!Oi]

      +For Excelsior 2020 F/W season
      New design products are confidential information, now.
    • Founder
      TEIK
      South Korea
      Jan 2018 - Jun 2018 (5 months)
      - The idea was selected from Venture Incubator, SVI( http:// http://www.seoulvi.com )
      Learning how to build a company
      Building the new footwear brand
    • Footwear designer 2
      Brandlab
      South Korea
      Oct 2016 - Jan 2018 (1 year 3 months)
      Brandlab(http://brandlab.co.kr/) Seoul, South Korea
      - In charge of planning, design and R&D for vulcanizing tech specialized brand 'Excelsior' (http://excelsior.co.kr/)
      [2017 S/S ~ 2018 F/W]
      + For Excelsior 2017S/S Season ~ 2018 F/W Season
      - Designed and developed 2 rubber outsole molds.

      *Highlight work of outsole
      Rubber outsolecalled EX-0-2. (It features in Bolt+, Workman, Skid, Diameter series)
      a. The tire tread pattern inspired outsole had three different modified chevrons that protruded out for protecting the foxing tapesare worn down easily and rebound.
      b. The modified tire tread pattern inspired outsole adds increased traction abilities.
      c. Spaces of the outsole helps cushion against impact and provide a smooth ride.

      - Designed and developed the unique 2 foxing tapes.
      - Duties included presentations of planning, designs and blue print revisions.
      - Worked as a developer to make tech packs and sample development.
      - Researched and evaluated market trends.
      - Designed various styles of Vulcanized(Bolt+, Break-time, Screw, Workman, Boltman, Skid, Diameter series)

      *Highlight works
      1. Workman: Worker – military boots inspired the upper.
      a. To make much lighter, most of parts are consists of the canvas.
      b. Making the shoes comfortable, using suede at toe-box and straps for flexibility.
      c. Also two different materials got same color, but these bring unique details.
      d. In case of High cut style, it features Polyurethane based cup-insole. It helps cushion against impact and provide a smooth ride.
      e. The Chelsea boots inspired Elastic band parts help taking on & off easily.

      2.Skid: Two Face inspired Asymmetry Patterns upper.

      *My best-selling product groups for 2017 include:
      - Workman(2017FW~); Black / White low cut model over 92% of supply sold.
      - Boltman(2017FW~); Black / Gum low cut model over 96.6% of supply sold.
    • Freelancer
      JOOKIM FOOTWEAR
      South Korea
      Aug 2015 - Sep 2016 (1 year 1 month)
      Self employed at Jookim Footwear
      - Designed 25 styles including trail running, walking, shoes, cupsoles, sandals for Black yak China / Marmot Korea via Jianer
      - Consulted for brand new company 'Million tail' in South Korea
    • Footwear Designer
      EXR Korea
      South Korea
      Mar 2011 - Mar 2015 (4 years)
      EXR Korea(http://www.exrkorea.com) Seoul, South Korea
      Footwear Designer

      +For EXR KOREA 2011 F/W Season ~ 2015 F/W Season
      +For EXR CHINA 2013 F/W Season ~ 2014 S/S Season
      - Designed over 300 styles of various categories including trail, running, running, driving shoe, casual sneakers, high profile women’s walking shoes, kids’ sneakers, slides and sports sandals.
      - Designed more than 15 molds such as Dual density phylon sole, I.P. sole , Sports sandal, Sports slide.
      - Duties included presentations of designs, blue print revisions.
      - Worked with developers and factory to make tech packs and sample development.
      - Researched and evaluated market trends.
      - Learned cutting-edge technology

      *My best-selling product groups
      - The Delta Force Series (running category); over 94% of supply sold. / 2013 Best selling shoes at EXR
      - Embo Plus (Sports Thong); over 92% of supply sold.
      - Snow Fun (Kids’ boot); over 90% of supply sold.
      - Exkimo K1(Kid’s boot) over 90% of supply sold
      - Power Kit(Kid’s sneaker); over 90% of supply sold
      - Bare AQ(Aqua sneaker) over 84% of supply sold
      - Dual Fox Fit(running category) over 77% of supply sold
    • Footwear design - Intern
      ELLESSE / E-LAND
      South Korea
      Mar 2010 - Jul 2010 (4 months)
      Ellesse Korea/ELAND(http://en.eland.com) Seoul, South Korea
      +For 2011 S/S season,
      - Worked with the design team to design 8 pairs of shoes for the 2011 S/S season.
      - Designed 2 type of air cushion shoes, 2 types of motor sports shoes, 2 types of soccer shoes for kids, 1 type of high top shoes for women, and 1 type of casual shoes.
      -Duties included presentations of designs, working with factory to make tech packs and samples.
      - Researched and evaluated market trends

      +For 2010 F/W season,
      -Designed 2 pairs of heritage footwear’s color works(original designed from headquarter).
      1 pair of shoes(is named Marathon 84) are on sale in the real market with 3 different versions of colors.
      -Designed a shoe brochure for marketing.
    • Footwear design - Intern
      KI design & brand
      South Korea
      Sep 2008 - Nov 2008 (2 months)
      KI design & brand / Currently Innus Korea (http://www.innus.kr) Busan, South Korea

      +For 2009 S/S season,
      - Researched and evaluated market trends, wrote a market shared report and presentations for future concepts.
      - Designed graphic patterns.
      - Photograph sample shoes, rendering shoes to assist a Senior designer..
  • Awards

    2010 Exclusive interview with Jumpball magazine(Korean Basketball Magazine) about my experience in

    Pensole(November 2010, Vol 131, Page98~99, Subject : Designer Joohyung Kim from Pensole)

    2010 Mesh01.com, IZZO Golfbag Design Competition 3rd prize

    2010 iF Concept Design Award Pre selection as one of entries (100/5500).

    2009 Projectbluefoot.com Air Jordan 25 design competition– honorable mentions – designed a basketball shoe

    2008 Patent Office technical prize candidate in South Korea

    2007 KAIRA(Korea Advanced Intelligent Robot Association) Ubiquitous robot design competition secondary prize

    2004 Shoesholic.com basketball shoe design competition third prize in South Korea

  • Industries
    • Footwear
  • Skills
    • Footwear
    • Design Management
    • Illustrator
    • Industrial Design
    • Photoshop
    • Product Design
    • Sketch
    • Sketchbook Pro
    • Sketching
  • Elsewhere on the Web
    • k
    • n
  • On Coroflot
    @jookim82, member since 2009
    • Following 164
    • Followers 93
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