Joohyung Kim

As a designer,

-Designing for Folder PB
2021 S/S Performance/lifestyle shoe 1 type (working on progress.)
Lifestyle shoes 2 types (these will be released soon.)
2021 F/W Cannot open yet


As a Senior Manger,
-Directing the shoes of concept for OTZ SHOES

[Anta kids]
20Q4, 21Q1 Basketball shoe design
20Q1, 21Q2 Lifestyle shoe design including Sole

Brandlab(http://brandlab.co.kr/) Seoul, South Korea
- In charge of design for vulcanizing tech specialized brand 'Excelsior' (http://excelsior.co.kr/)

*Excelsior’s competitors: Converse, Vans
In a short time, Excelsior is the most successful domestic brand in Korea.
The global partners are from Taiwan, Hongkong, Shanghai, Japan, the USA, and so on.

As a design manager, creating a brand's season concepts, design guidelines. Designing the toolings. Managing the design team.

As the only one who knows the brand’s design language and history set the new factory in Vietnam with the developer and the MD to produce the products in a short time.

[2019 S/S ~ 2020 F/W]
+ For Excelsior 2019 S/S season
[Bolt, Various materials collection] *Bolt: The most popular style of Excelsior,
-Breathable canvas pack
-Goat leather / Seasonal colorways / Linen pack

[Bolt extension lines]
-Velcro pack / Mule(Velcro, Elastic band) pack

[Workman, military pack]

[Summer products]
[Bolt]Slide
Designing upper and sole parts.
Making and check the blueprints of toolings(sole parts)

[Bolt] Sandal
Designing upper and sole parts.
Making and check the blueprints of toolings(sole parts)
*Sold out in a week in Taiwan.

+For Excelsior 2019 F/W season
-Designing new outsole parts for Asians' feet. Making and check the blueprints of tooling.

[Bolt, Various materials collection]
-Seasonal colorways, Camo, Leather pack
-Prime(The ultimate Vulcanized shoes for durability)

[Bolt extension lines]
-Bolt mule, Bolt Platform
-Harris Tweed lines

[Workman]
[Bolt Cruiser]
-For the skater, Maximum durability structure.

+For Excelsior 2020 S/S season
[Bolt, Workman, Cruiser, Screw, Breaktime] Various color materials Series

[Collaborated with 5252 by O!Oi]

+For Excelsior 2020 F/W season
New design products are confidential information, now.

- The idea was selected from Venture Incubator, SVI( http:// http://www.seoulvi.com )
Learning how to build a company
Building the new footwear brand

Brandlab(http://brandlab.co.kr/) Seoul, South Korea
- In charge of planning, design and R&D for vulcanizing tech specialized brand 'Excelsior' (http://excelsior.co.kr/)
[2017 S/S ~ 2018 F/W]
+ For Excelsior 2017S/S Season ~ 2018 F/W Season
- Designed and developed 2 rubber outsole molds.

*Highlight work of outsole
Rubber outsolecalled EX-0-2. (It features in Bolt+, Workman, Skid, Diameter series)
a. The tire tread pattern inspired outsole had three different modified chevrons that protruded out for protecting the foxing tapesare worn down easily and rebound.
b. The modified tire tread pattern inspired outsole adds increased traction abilities.
c. Spaces of the outsole helps cushion against impact and provide a smooth ride.

- Designed and developed the unique 2 foxing tapes.
- Duties included presentations of planning, designs and blue print revisions.
- Worked as a developer to make tech packs and sample development.
- Researched and evaluated market trends.
- Designed various styles of Vulcanized(Bolt+, Break-time, Screw, Workman, Boltman, Skid, Diameter series)

*Highlight works
1. Workman: Worker – military boots inspired the upper.
a. To make much lighter, most of parts are consists of the canvas.
b. Making the shoes comfortable, using suede at toe-box and straps for flexibility.
c. Also two different materials got same color, but these bring unique details.
d. In case of High cut style, it features Polyurethane based cup-insole. It helps cushion against impact and provide a smooth ride.
e. The Chelsea boots inspired Elastic band parts help taking on & off easily.

2.Skid: Two Face inspired Asymmetry Patterns upper.

*My best-selling product groups for 2017 include:
- Workman(2017FW~); Black / White low cut model over 92% of supply sold.
- Boltman(2017FW~); Black / Gum low cut model over 96.6% of supply sold.

Self employed at Jookim Footwear
- Designed 25 styles including trail running, walking, shoes, cupsoles, sandals for Black yak China / Marmot Korea via Jianer
- Consulted for brand new company 'Million tail' in South Korea

EXR Korea(http://www.exrkorea.com) Seoul, South Korea
Footwear Designer

+For EXR KOREA 2011 F/W Season ~ 2015 F/W Season
+For EXR CHINA 2013 F/W Season ~ 2014 S/S Season
- Designed over 300 styles of various categories including trail, running, running, driving shoe, casual sneakers, high profile women’s walking shoes, kids’ sneakers, slides and sports sandals.
- Designed more than 15 molds such as Dual density phylon sole, I.P. sole , Sports sandal, Sports slide.
- Duties included presentations of designs, blue print revisions.
- Worked with developers and factory to make tech packs and sample development.
- Researched and evaluated market trends.
- Learned cutting-edge technology

*My best-selling product groups
- The Delta Force Series (running category); over 94% of supply sold. / 2013 Best selling shoes at EXR
- Embo Plus (Sports Thong); over 92% of supply sold.
- Snow Fun (Kids’ boot); over 90% of supply sold.
- Exkimo K1(Kid’s boot) over 90% of supply sold
- Power Kit(Kid’s sneaker); over 90% of supply sold
- Bare AQ(Aqua sneaker) over 84% of supply sold
- Dual Fox Fit(running category) over 77% of supply sold

Ellesse Korea/ELAND(http://en.eland.com) Seoul, South Korea
+For 2011 S/S season,
- Worked with the design team to design 8 pairs of shoes for the 2011 S/S season.
- Designed 2 type of air cushion shoes, 2 types of motor sports shoes, 2 types of soccer shoes for kids, 1 type of high top shoes for women, and 1 type of casual shoes.
-Duties included presentations of designs, working with factory to make tech packs and samples.
- Researched and evaluated market trends

+For 2010 F/W season,
-Designed 2 pairs of heritage footwear’s color works(original designed from headquarter).
1 pair of shoes(is named Marathon 84) are on sale in the real market with 3 different versions of colors.
-Designed a shoe brochure for marketing.

KI design & brand / Currently Innus Korea (http://www.innus.kr) Busan, South Korea

+For 2009 S/S season,
- Researched and evaluated market trends, wrote a market shared report and presentations for future concepts.
- Designed graphic patterns.
- Photograph sample shoes, rendering shoes to assist a Senior designer..