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Creative Director, UX

Jordan M Clayton

Raleigh, NC
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  • About
  • About

    Jordan is a creative director, interaction designer, and aspiring entrepreneur that's driven to architect and prototype how powerful creative ideas come to life in the world (and make it a better place).

    Over the past decade, he has continually devised new interaction models, social experiments and design tools— leading teams that bridge creativity, technology, and human connection. His work stretches from small non-profit organizations to Fortune 500 companies.

    SPECIALTIES:

    • Creative Direction, Design Management

    • Experience Design, UX, IxD

    • IA, Information Visualization

    KEY TRAITS:

    • Empathy

    • Conceptual-thinking

    • Systemic design

    • Team-building

    • Simplifying complexity

  • Education
    • BFA Industrial + Interaction Design
      Savannah College of Art and Design
      2001 - 2005
  • Experience
    • Director of Experience Design
      McKinney
      Oct 2011 - Present (14 years 8 months)
      • Founded and built the Experience Design department and capabilities for the agency (across all major projects and clients)
      • Implemented Human-Centered Design and Agile methodologies into the creative process
      • Key member of agency leadership team. Implemented processes to create more effective collaboration between departments
      • Conducted design workshops and mentorship sessions with various disciplines, departments and clients
      Clients: Nationwide Insurance, Mizuno, Meijer, Golds Gym, Travelocity, Sherwin-Williams
    • Director of User Experience
      wuhu
      Oct 2011 - Feb 2013 (1 year 4 months)
      • Led UX strategy and conceptual development for an online travel start-up
      • Developed an interactive prototype that successfully secured investors and over $1M in start-up capital
      • Successfully maintained agile design process while managing a team of designers, developers and stakeholders around the globe (Durham, Boston, Providence, Sydney, Bangalore).
    • Associate Experience Director
      Crispin Porter + Bogusky Europe
      Aug 2010 - Oct 2011 (1 year 2 months)
      • Sent to Europe to lead and grow the international UX department across offices in London and Sweden
      • Directed creative work that ran in over 18 countries and in multiple languages, taking into account cultural nuances and sensitivities
      • Played a key strategic role in successfully creating and selling international brand work to multiple clients and new business pitches
      • Led European agency education on user-centered design capabilities, resulting in UX implementation across all European clients
      Clients: Discovery Channel, Milka, Scania, Telia, Burger King UK
    • Senior Experience Designer
      Crispin Porter + Bogusky
      Mar 2008 - Sep 2010 (2 years 6 months)
      • Spearheaded UX design in advertising culture; proving it essential for all interactive and integrated agency projects
      • Helped build the UX department from 3-30 people and introduced new methods that were implemented cross-agency
      • Designed two of Burger King’s most successful interactive advertising initiatives; Whopper Sacrifice and Whopper Virgins
      • Designed OldNavyWeekly.com; the first digital circular of its kind generating over a million dollars in monthly revenue
      Clients: Old Navy, Coke Zero, Guitar Hero, Best Buy, Jose Cuervo, Burger King, AMEX
    • Multimedia Designer
      Freelance
      Jun 2004 - Mar 2008 (3 years 9 months)
      • Entrepreneurially led a freelance design consultancy; pitched, created, and delivered all strategy, creative, and production work
      • Sought-out and won various clients; handled complex design problems and ensured on-time project delivery that surpassed expectations
      • Cross-pollinated my design skills and offerings through successfully taking on multiple IA, Interactive, Fashion, Architectural, Graphic and Identity Design projects.
      Clients: Burton, Nova Natural, Pure Wellness, Avian Resources, VWAC
    • Information Designer
      XPLANE
      Aug 2005 - Feb 2006 (6 months)
      • One of three designers that was specially recruited to start and pilot Xplane’s satellite design office in San Francisco.
      • Spearheaded ideation, idea architecture and interactive development of visual explanations for our client’s communication needs.
      • Proved that creating information design solutions internationally in an collaborative process was less expensive, quicker to produce and ultimately more effective.
  • Awards

    2010 Bronze Clio Award,

    2010 Silver Effie Award,

    2009 Titanium Cannes,

    2009 Grand Clio, Clio Awards,

    2009 Grand LIA/Gold London International,

    2009 Grand Effie, Effie Awards,

    2009 Bronze, London International,

  • Affiliations

    IDSA, IXDA

  • Skills
    • Creative Direction
    • Design Management
    • Interaction Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @jordan001, member since 2005
    • Following 2
    • Followers 9
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