Jo Reding

Men's and Women's Activewear Designer for private label brands Zella and Z by Zella.

Lead designer for the Unit-Y private label activewear line. Design is focused on integrating with the millennial lifestyle. Unit-Y earned internal recognition with a team leadership award for 2012.

User-driven design fueled by human movement! Offering start-up friendly business solutions as well as private and corporate business consulting.

Design Direction
Trend Research
Color Palette Development
Raw Materials Sourcing
Silhouette Styling
Technical/Flat Sketching
Fashion Illustration
Print & Graphic Design
Tech Pack & Prototype Development
Mac OS/PC
Domestic & Import Development

Specialties: *Activewear - Studio/yoga, gym/training, snowboarding, and swimwear apparel. *Accessories - activewear, cold-weather, bags, socks, and more

Retail Channels/Markets: Boutique, branded/lifestyle, department stores, value-oriented off price business, brick and mortar, on-line

Clientele: Carbon38, Quiksilver, Roxy, Green Apple Active, Lucky Brand, Manduka

Designed snowboarding tees, fleece, sweaters, performance base layers, and accessories for Quiksilver Wintersports, Roxy Snow, Quiksilver Youth, and Roxy Girl.

Designer for main line accessories of categories including headwear, scarves, bags, and cold weather items

Design, pattern-making, and fitting women's sleepwear product. Sourcing trims, designing lace appliqués.