Joshua Tien

//about me//

I started my career with a sketchbook full of ideas and a curiosity for how brands spark emotion. Over the past decade, that curiosity grew into a craft, blending strategic marketing with bold creativity to shape stories people remember.

From revitalizing heritage brands to launching fresh names into the market, I’ve led campaigns that don’t just sell products, but inspire loyalty and movement. My journey has taken me through local 4As and global agencies, collaborating with industries as diverse as FMCG, automotive, beauty, banking, and aviation.

Along the way, I’ve partnered with names like Tanamera, Perodua, MOMA Water, Nestlé, JobStreet, Suntory, Sime Darby, Honda Malaysia, Watsons, Garmin, and Malaysia Airlines, each project a chance to merge cultural insight with creative precision.

For me, creativity isn’t just about what looks good, it’s about what makes people feel and remember.