Jeff Rohlfing

Executive Creative Director - Studio lead Czarnowski Detroit for General Motors global motor show.

• Responsible for the overall creative direction and management of the Detroit studio, which is comprised of 8 designers
• Leads creative and strategic development of NBD RFP responses and pitch proposals
• Responsible for creating and more integrated work from from the account team -> creative -> production.

Lead Creative Director - The Lincoln Motor Company
• Work hand-in-hand with our account and strategy groups to develop core event objectives and overarching theme
• Creative development for attendee touch-points and experiences
• Venue selection, creative development of meeting environment and stage design
• Manage creative development of all graphic design for meeting style guide, print collateral, environmental graphics, & Keynote creation
• Manage creative development and production of all motion graphics and videos
• Assist Strategy Team & writers on executive scripts for message, tone & brand continuity
• Work with Executive Producer, Technical Director and Lighting Designer to develop all final rigging, staging & floorplans

November 2012 National Dealer Meeting
http://www.gpj.com/#/article/629

January 2012 Dealer Meeting - Relaunch of the brand
http://www.gpj.com/#/article/247

Lead Creative Director New Business Development - Current Postion
• Project vetting and client background research
• Along with the Strategy Team, outline the client’s requests in the RFP and identify actual needs through internal and client-attended Strategic Experience Mapping Sessions (SEMs)
• Craft the creative voice for the RFP response
• Lead development of creative needs outlined in the RFP, final
presentation assets, Keynote creation & presentation books
• Attend all final stand-up client presentations
• Upon award, matriculate responsibilities for creative group

CO-Lead on Fiat SoHo Pop-up Gallery 2011 - 2012 Gold EX Award winner
2012 Gold Ex Award Winner Best Pop up Store
• Conceptualized the idea of relaunching the brand to the US
consumers through a Pop-up experience around the NY Autoshow
•Final creative development of gallery space
• Developed a full event schedule of gallery activation through leveraging existing Cond’e-Nast spends, and GPJ sourced entertainment (including James Murphy, Jamie Lidell & others).

http://www.gpj.com/#/article/223

Lead Creative Director on Country Financial’s Road Trips and Guitar Picks 2009-2011
• 2 Year Summer Concert sponsorship activation with Jason Alden, Jewel and Little Big Town
• Designed VIP backstage meet and greet room for Country
Financial’s invited guests
• Concepted all onsite and concourse attendee activations
• Led creative development for program’s Website, on-line gaming and Facebook page integration

Senior Project Designer for 2008 / 2009 Motorola CES and Mobile World Congress booths
• Led environmental design of the spaces
• Developed an environment that brought Motorola’s 2D ad
campaign to life a 3D environment
• Concept development of all the user experiences inside the booth and on the show floor

Project Designer General Motors
• One of a four person team tasked to design GM’s 2007 space for the 2007 NAIAS Pavilion (Approx: 175,000spft). Including the design of the Corporate spaces, and environments for each of the nine brands
• Responsible for creating the design language for the relaunched Buick Brand in the North America and it’s launch in China

Project Designer Chrysler Group
• Collaborated directly with Mopar’s brand manager to conceptualize and create the rebranding of Mopar through the “Mopar Speedshop” space that launched at the SEMA 2003. The brand look and feel was used at SEMA until 2011
• Designed the first and second generation of Mopar's retail
Speedshop program properties.
•Also involved with the permanent Installation of these properties in dealerships across the US

Adjunct Industrial Design Professor Fall Semester 2005
• Focused class on the design process needed for junior and senior level industrial design majors – ideation, hand sketching, presentation,
brainstorming, market analysis, strategic product branding / marketing, and product launch
• Conducted weekly critique sessions and facilitated peer-to-peer critique sessions
• Required all students to prepare and present a resume and portfolio for mock interviews