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Product Design and Marketing

Kalina Pfannenstiel

Tampa, FL
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  • About
  • About

    As a developing designer, my main goal is to create a cohesive relationship between the user and product. Scandinavian Design inspires my current research; from the way achromatic tones are used, to the stylistically pure design approach that is typically present. By designing and producing objects that are intended for everyday use, I introduce ease to the task at hand in a practical manner. With a confident mindset, added comfort to a work environment, and being organized for the week ahead, these three products are designed to promote an efficient and balanced life.

  • Education
    • BA Human-Centered Design
      Northern Michigan University
      2015 - 2019
      Marketing Minor
  • Experience
    • Event Coordinator and Executive Assistant
      InvestCloud
      Tampa, FL
      Jun 2021 - Present (5 years 1 month)
      -Design and furnish 14,000 square foot office suite for 120+ employees
      -Planned internal onsite event for 30 of the top executives within the company
      -Coordinate PR initiatives, internal and external corporate events, and holiday parties
      -Collaborate with internal Marketing team to research and select vendors for large events
      -Engage with top clients and employees while enhancing positive publicity
      -Create and present PowerPoints company-wide and prepare other event materials
      -Manage calendar and arrange domestic and international travel for multiple executives
    • Marketing Coordinator and Office Manager
      FutureRx
      Tampa, FL
      Sep 2020 - Jun 2021 (9 months)
      -Formatted 200+ page proposals and designed PowerPoints templates to send to clients
      -Created and maintained company's social media platforms: LinkedIn, Instagram, Facebook, Twitter
      -Designed company logo, business cards, and flyers in Adobe Illustrator and Photoshop
      -Managed 20 different operation service accounts and researched operational software
      -Reviewed company expenses, vendor contracts/invoices, and expense reports
      -Updated company handbook, policies and procedures, and health benefits
      -Onboarded company personnel including tax forms, offer letters, NDAs, and technology equipment installation
      -Managed travel and coordinated repairs/deliveries of luxury personal items for CEO
    • Design Firm Event Coordinator and Office Manager
      TRIA (Architecture & Interior Design Firm)
      Boston, MA
      Dec 2019 - Mar 2020 (3 months)
      -Coordinated on-site vendor presentations and enhanced client relations
      -Documented project analysis and financial reports in Excel
      -Maintained mail and email correspondence, travel itineraries, and office supplies
    • Visual Merchandiser (contract)
      Macy's
      Oct 2019 - Dec 2019 (2 months)
      - Top finalist out of 130 Macy’s stores nationwide for Holiday displays
      - Created window displays and floor plans to promote new seasonal themes
      - Revised and present design ideas with assistant merchandisers
    • Digital Designer and Event Coordinator Assistant (contract)
      Boston College Club
      Boston, MA
      Aug 2019 - Oct 2019 (2 months)
      - Organized upcoming social, private, and networking events and enhanced member relations
      - Designed new online menu through Adobe Illustrator and developed Marketing strategy and enhanced member relations
      - Supported promotional efforts through digital software, email, and in-person interactions
    • College of Business Project Coordinator
      Northern Michigan University
      Marquette, MI
      Aug 2018 - May 2019 (9 months)
      - Coordinated business events using Microsoft Office Suite
      - Created and maintained department website through CRM software, Drupal
      - Supported the writing and design of the university's e-magazine
    • Product Designer
      Snout Stickers
      Marquette, MI
      Aug 2018 - Dec 2018 (4 months)
      -Co-founded an eCommerce company that exceeded marketing objectives
      -Created banners and promotional ads for the website
      -Designed the final product and researched consumer behavior trends
    • Human Resources Office Assistant
      Northern Michigan University
      Marquette, MI
      May 2018 - Aug 2018 (3 months)
      -Advised office visitors and handled confidential phone calls
      -Authorized thousands of new hire forms and confirmed payroll
      -Completed and faxed employment verifications
    • Visual Merchandiser Intern
      Cali’s Wardrobe and Home
      Traverse City, MI
      May 2017 - Aug 2017 (3 months)
      - Created pleasing visual presentation throughout boutique
      - Thoughtfully consulted with hundreds of customers daily
      - Interfaced with local designers and artisans
      - Organized and tracked product inventory
    • Artist Assistant
      Sip and Dab
      Traverse City, MI
      Jul 2014 - Aug 2017 (3 years 1 month)
      - Provided artistic support to up to forty participants
      - Supported lead instructor throughout entire production
      - Assist in travel coordination and maintain production equipment
  • Awards

    NCAA Collegiate Athlete

    Cross Country, Indoor Track & Field, and Outdoor Track & Field

    -Team top 15 nationally

    -Individual top 50 conference

    -GLIAC All-Academic Excellence Team

    Pines Publication

    -Stat-level Individual Awards

    --Sports Writing

    --Spread Layout Organization

  • Affiliations

    -Industrial Designers Society of America

    --The Bonifas Arts Center Show

    --2017 Midwest Conference

    -Marquette Ultra Marathon Coordinator

    -TBAYS Youth Soccer Coach

    -Special Olympics Coach

    -Traverse City Track Club Volunteer

    -Girls on the Run Volunteer

    -Polar Plunge Participant

  • Industries
    • Advertising
    • Apparel
    • Cosmetics
    • Desktop & Office products
    • Kitchen, Bath & Home decor
  • Skills
    • Advertising
    • CAD Design
    • Graphic Design
    • Illustrator
    • Photoshop
    • Product Design
    • Product Development
    • Prototyping
    • Rhinoceros
    • Trend Research
  • Elsewhere on the Web
    • n
  • On Coroflot
    @kalinaportfolio, member since 2019
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