Karen Greene
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About
• 18+ years of experience leading in-house brand marketing creative teams while working closely with advertising and media partners. Streamlining day–to–day creative advertising and operational direction in high volume, detail-oriented and fast-paced cross-functional environments.
• With an entrepreneurial attitude; highly adept at leading strategic messaging and programs, while translating marketing initiatives into innovative design solutions for branded experiences and corporate identities to include the roles of online and offline communications.
• Adept in translating marketing technology and data-driven analytic insights into actionable, optimized campaigns for growth, engagement and revenue generation.
• Expertise in overseeing precise technical execution of design, photography and videography for traditional and digital advertising channels.
• Cultivate positive, creative and collaborative work environments while leading, mentoring and setting team member goals with authority and grace.
• Always striving for increased operational effectiveness through continuous improvement, refining of tactics, industry trend awareness and best practices.
• Able to present packaged creative marketing concepts to C-level, executive and state agency stakeholders clearly, with passion and storytelling flare.
• Expert knowledge in advertising, marketing and creative operations; leading teams, specialty print production, project workflow and reporting, contract negotiations and budget management to ensure fiscal responsibility and ROI.
• Highly accomplished within Mac OS environment using Office 365, Adobe Creative Suite, digital archive management (DAM) and various automated project workflow management tools and software. -
Education
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BFA Illustration/PhotographyParsons School of Design
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Experience
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Senior Manager, Creative ServicesCredit One Bank, Inc.2019 - Present (7 years)Support implementation of new product launches through a creative lens. Collaborate with multiple departments, business units, key stakeholders and external corporate partners to develop creative strategy for integrated marketing campaigns. Oversee creative product design, production process and production approvals; while creating and maintaining historical product archives.
Skillfully take projects from ideation to completion with the creative design team on concepting, branding, copywriting and layout edits while adhering to brand guidelines across all marketing platforms. Negotiate vendor pricing, produce and direct photography and video shoots for partnership marketing campaigns.
Responsible for day-to-day creative operations. Resource management; assign and prioritize projects to internal and external support, ensuring completion within budget and timelines. Analyze practices and establish SOPs. Key member of implementation team for discovery and relaunch of automated web-based workflow system. -
Director, Creative StudioPinnacle Entertainment, Inc.2013 - 2018 (5 years)Lead 21-person in-house brand creative team, supporting 18+ properties nationwide. Manage day-to-day advertising operations, design strategy and execution, department SOPs, technology needs and workflow process. Cultivate a positive, collaborative work environment, while leading and mentoring team members.
Provide creative strategy and direction; overseeing the creation of a high volume of projects and high-level design concepts evolving into functional, integrated marketing campaigns. Translate and align marketing strategies and objectives into powerful visual solutions and communications. Manage and art direct photography for all marketing collateral and digital content engagement initiatives. Implemented brand style guidelines across the enterprise.
Establish and preserve client, vendor and advertising/media agency relationships, ensuring maximum productivity and ROI. Advocate new creative and advertising capabilities as industries, trends and technology evolves. -
Director of Creative ServicesAmerican Casinos & Entertainment Properties, Inc.2011 - 2013 (2 years)Responsible for the strategic direction and day-to-day creative operations of the 15-person in-house creative agency, supporting the advertising for 5 properties.
Defined an efficient automated workflow process using Workamajig. Implemented SOPs; ensuring all project requests were processed, scheduled, produced and delivered on time and within budget.
Manage and art direct photography initiatives. Implemented brand style guidelines, detailing proper use to ensure communication needs meet brand voice and feel. Oversaw development of digital platform wire framing; to include online gaming, websites and microsites, interactive player’s club kiosks and mobile apps.
Collaborate with property marketing executives and media buyer on all media planning, providing feedback and approvals for implementation. Formulated KPIs
and maintained annual department budget. -
Vice President of AdvertisingPeninsula Gaming, LLC2010 - 2011 (1 year)Built 12-person creative advertising team from start-up; consisting of media buyer, designers, developer, account executives, and copywriter; eliminating agency outsourcing. Created SOPs, department budgets, implemented automated workflow and DAM archiving systems and introduced brand guidelines across the enterprise.
Lead positioning and strategic advertising campaigns across all offline and online channels for 10+ gaming establishments in 3 states and corporate presentations to state government agencies. Oversaw communications and media strategy to drive brand awareness. Worked closely with the media buyer to deliver programming. Implemented social media presence for individual property brands. -
Senior Art DirectorStation Casinos, Inc.2005 - 2010 (5 years)Designed high volume of projects including national print campaigns, direct mail, property collateral, retail packaging, OOH and digital marquees. Designed brand identity for CRM rewards program for direct mail marketing campaigns and cross-functional platforms, including websites and interactive kiosks. Implemented the rebranding of multiple casinos, including Green Valley Ranch Resort, Casino & Spa.
Created brand style guidelines; to include detailed brand trademarks, colors, typographic utilization, photographic style, language and iconography. Art directed stylized photo shoots to ensure visual consistency of brands. Restructured file
naming and standards; creating a more efficient archiving process.
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Awards
2021 Credit One Bank, Community Spirit Award - Honored for community commitment to the dedication of saving lives of dogs and cats in Las Vegas through spay and neuter awareness and services with Heaven Can Wait Animal Society
2017 ADDYS Las Vegas Chapter – L’Auberge Casino Resort, Lake Charles LA
Bronze, Gold and Judge’s Favorite Awards for invitations; creative direction
2010 ADDYS Las Vegas Chapter – Green Valley Ranch Resort Spa & Casino
9 Bronze Awards various collateral and print campaigns; concept and design
2002 AIGA Las Vegas Chapter – Bellagio
Bronze Award for Illustration; concept, illustration and design -
Affiliations
Community Cat Angels | 2021 - present
Volunteer Board Member, Rehabilitation Foster and Marketing Committee Chair
Heaven Can Wait Animal Society | 2019 - 2022; 2 years
Vice President, Board of Directors and Marketing Committee Chair
Noahs Animal House/Shade Tree Women’s Shelter for Domestic Violence
2005 - 2010; 5 years - Foster Pet Parent and Grassroots Marketing Volunteer -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@karengreene, member since 2013
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Followers 2
