Creative Direction | Interactive PDF

2021 GDUSA Graphic Design Winner
To optimize the reading experience of this educational text-heavy brochure on a laptop or computer monitor, I worked with the designer to reformat the layout and add interactive elements that are helpful without bogging down a screen reader with repetitive navigation. The feels like a microsite but uses the resources available to us and allows our editors to edit the content in InCopy to maximize efficiency.

Karen Higgins
Art Director, SVP NJ