Kasey (Kathryn) Przybysz

FREELANCE/PART-TIME
• Design and deliver high-impact, on-brand visuals for digital and print platforms, including social media, advertisements, and promotional materials.
• Manage end-to-end social media strategy and execution, increasing follower growth and boosting engagement rates.
• Create and schedule content that aligns with brand messaging, resulting in website traffic and improved lead generation.
• Stay current with design trends and digital marketing best practices, continuously refining creative output and campaign performance, while staying on brand.
• Collaborate directly with clients to understand goals, translate ideas into visual concepts, and ensure clear communication throughout each project.

• Lead and coordinate end-to-end creative projects, defining scope, goals, and deliverables in collaboration with clients and stakeholders.
• Oversee budgets, timelines, and cross-functional teams, ensuring alignment and smooth execution across all phases.
• Manage client relationships with clear, consistent communication throughout the project lifecycle.
• Drive media and communication-focused initiatives, delivering impactful solutions across small- to large-scale projects.
• Provide strategic guidance and hands-on support to ensure successful project outcomes.

• Lead designer for the Patient Education team, collaborating with editorial staff and healthcare professionals to produce clear, engaging visual content that educates patients on medical procedures and general wellness.
• Drive the team’s creative direction and manage end-to-end project execution, ensuring timely delivery of high-quality, brand-aligned educational materials.
• Plan, art direct, and manage custom photo shoots to support healthcare content and enhance visual storytelling across print and digital platforms.
• Oversee print production processes, including prepress preparation, proofing, and press checks, ensuring color accuracy, print quality, and compliance with technical specifications.
• Collaborate with vendors and internal teams to coordinate print schedules and manage budgets for large-scale print runs.
• Support marketing and client-facing initiatives by aligning visual communication with brand strategy and patient engagement goals.
• Train and mentor new hires on internal workflows, creative standards, and project lifecycle best practices.

• For Sears Roebuck and Ulta - Design and review initial layouts and as requested throughout project produce projects that meet and surpass client expectations by taking input to design through final art with limited supervision
• Contribute ideas for initial concepts an improvements throughout design process
• Performs photo art direction under supervision