Kellie Teixeira

Kids Department & Active/Outdoor Men's, Women's, Kids

-Rebuilt & transformed the kids department, spearheading & implementing process improvements.
-Improved product quality, fundamental efficiency enhancements, and increased year-over-year sales.
-Developed trend-driven assortments, increased sales, & strengthened brand identity in all sizes & genders.

BELK | Nov. 2017- 2020

True Craft, Crown & Ivy, Lightning Bug, Zelos | Girls & Boys Apparel sizes 0-20

- Manage entire kidswear design team for all 4 private brands at Belk department stores.
- Guide teams through entire product design process, creating color palettes, art direction, fabric, trims, concept, & presentations.
- Oversee brand clarity, drive the conceptual development to ensure product direction is consistent with brand position and business strategy.
- Foster creativity to inspire ideas and new concepts. Advocate and influences innovation in trend and overall assortment.
- Presents designs in all meetings; influencing cross-functional partners on product direction.

Designer- Disney 2-7 Girls & Boys Apparel
-Responsible for the design & aesthetic of the entire Jumping Beans Apparel- Boys & Girls DISNEY brand.
-Oversee, Manage, Guide, & mentor assistant & associate designers. As well as interns & freelance contractors.
-Meet with and manage the communication with DISNEY and our Buyers/Production team.
-Frequently discuss production/fabric/and seasonal assortment throughout the development of the line.
-Travel for competitive shopping and trend as well as over seas travel to maintain design integrity & costing.
-Collaborate with the DISNEY Company & LUCAS studios to develop into licensing apparel.
-Keep open communication with Design VP and Design director to determine overall direction of the brand & aesthetic.

Designer- Infant, Toddler, & 4-7 Girls Apparel
-Responsible for the design & aesthetic of the entire Jumping Beans girls mega brand.
-Manage the team by Overseeing, Guiding, & mentoring the assistants, designers, & all other direct reports.
-Meet with Buyers & Production team frequently to discuss production/fabric/and seasonal assortment.
-Travel for competitive shopping and trend as well as over seas travel to maintain design integrity & costing.
-Collaborate with the Design VP as well as the Design director to determine overall direction of the brand & aesthetic.

Designer- Active & Sportswear Apparel, Swim, Outerwear, & Accessories
-Responsible for the design & aesthetic of entire So girls brand.
-Oversee, Guide, & mentor assistant/ associate designers & direct reports.
-Meet with Buyers & Production team frequently to discuss production/fabric/and seasonal assortment.
-Travel for competitive shopping and trend as well as over seas travel to maintain design integrity & costing.
-Collaborate with the Design VP and research the market to determine latest trends.

Senior Designer- Garanimals 0-7 girls Apparel and Seasonal product
-Responsible for design concept each season in Garanimal infant & toddler girls line.
-Direct all art concepts to graphics team and assure line sheets are up to date.
-Travel for competitive shopping and trend presentation. As well as overseeing factory production & costing overseas.
-Meet with Design Director frequently to review sketches, discuss production/fabric/and other daily issues.

Associate Designer- Graphic Tees & Sweatshirts
-Responsible for designing & directing art concepts to graphic team each season.
-Travel domestically for trend & market research.
-Traveled over seas to complete seasonal deliveries while maintaining design integrity.
-Partnered with merchant team to finalize design decisions maximizing current trends and sales.

Associate Designer- Active Wear
-Designed Active hook-ups, sweatshirts, & graphic tees.
-Communicated with vendors over seas on a daily basis.

Assistant Designer- Outerwear, Dresses, Camis, Swim wear
-Assisted in designing all outerwear (woven, denims, knits), all season dresses, knit camis, swim cover-ups.
-Oversee BABW meetings & selection from all Limited Too design production each season.

Assistant Designer- Woven shirts, Sweaters, & Skirts
-Assisted in research of trends and current fashion
-Created & maintained development & production packages.

Sketch Artist- All of Limited Too Departments
-Sketched all flats in Illustrator and Micrografx for all design depts.