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Creative Director, Branding, UX/UI Designer, Print Designer, Illustrator

Kimberly Coles

Indianapolis, IN
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  • About
  • About

    Kimberly Coles is an award-winning Creative Director, UX/UI Designer, Print Designer, and Illustrator. With more than 25 years of agency experience, she has collaborated with 20 full-service agencies across the U.S. through all steps of the process to produce brand and design deliverables that are driven by a strong user experience, solid brand messaging and rich design elements. She attended the Savannah College of Art & Design on a full scholarship and has honed her skills working on the client side, agency side, and as a designer at her own creative consultancy. She has proven experience leading multi-disciplinary teams and working with the strategic and creative process in developing brands across a variety of digital and traditional mediums. Her work has been recognized with several major awards including ADDY awards and Web Awards. She was recognized by the editors of Indezigner Magazine as one of their “50 Best

    Female Web Designers Around the World” and featured on PBS.org as one of ten top woman web designers.

    She has worked in varied industries, including retail, entertainment, destination marketing, healthcare, higher education, insurance, biotech/pharma, manufacturing, political, among many, many others.

    A great concept takes hard work—through research, brainstorming, and testing—and Kim loves every bit of that process. As a designer, she sees her responsibility as delivering concepts and designs that help differentiate her clients from their competitors, thus developing or increasing brand resonance to drive results. There’s nothing better than seeing a finished project that hits the target.

    Why have so many individuals, clients and agencies turned to me? In a word, results. I’ve helped build and redefine brands for hundreds of clients that get results. You can see several case study successes in this leave behind and you can find even more portfolio work at www.happymondaycreative.com. Let me show you what we can do together!

  • Education
    • B.F.A. Graphic Design
      Savannah College of Art and Design
      1986 - 1990
      Full four-year scholarship. Minor in Illustration.
  • Experience
    • Freelance Creative Director, Brand Design, UX/UI Design, Web, Logo and Print Design, Illustrator
      Happy Monday, LLC
      Indianapolis, IN
      Feb 2010 - Present (16 years 4 months)
      I'm a Creative Director, UX / UI Designer, Print Designer, and Illustrator. After many successful years working at advertising agencies and interactive firms, I began my creative consultancy in 2010. I collaborate with agencies, development firms, and outsource teams through all steps of the strategy, brand, design, content and development process to produce deliverables that are driven by a strong user experience, solid brand messaging and rich design elements.

      • Creative Director/Designer for the travel guide listed as one of TIME magazine’s top 25 blogs and one of the Forbes top 10 lifestyle sites for women.

      • Worked as Creative Director for The Hundred Wellness Center in Dubai whose brand won Sports Industry Award’s ‘Best Health and Fitness Facility in the UAE and was ranked number 45 in Dubai’s top 100 small and medium enterprises. As a result of the work, the founder and owner won the Emirates Woman of the Year award and was invited to by the wife of the Vice President to give a special speech when Joe and Dr. Jill Biden visited the UAE in March 2016 to celebrate International Women’s Day.

      • Worked with Indianapolis Convention & Visitors Association during the 2011 Superbowl for the design of the mobile app for the street teams to measure visitor satisfaction levels.

      • Have designed the user experience for award-winning responsive websites for over 20 different tourism destinations.

      • Creative Director for the mayor of the City of Southport, IN to produce the brand strategy, municipal graphic identity program, online campaign video platform and city infrastructure improvement proposal.
    • Creative Director, UX/UI Designer
      Placements Media
      Los Angeles, CA
      Oct 2010 - Dec 2014 (4 years 2 months)
    • Director of Creative Services / Interactive Creative Director
      Mediasauce
      Indianapolis, IN
      Feb 2009 - Feb 2010 (1 year)
      • Managed a creative team of Creative Directors, Art Directors, Designers, Content Developers, Information Architects, Freelance Staff and Interns by defining strategy, goals, concept and direction for website development projects and online advertising for a wide variety of clients.
      • Involved in all aspects of brand development and project development from initial proposal to post-mortem analysis.
      • Formulated strategy in close concert with Digital Strategists, Media Planners and Account Services.
      • Responsible for leading the organization to the highest level of innovation and quality work by setting the organizational creative direction and leading individual Creative Services Departments.
      • Managed director level staff and multi-disciplinary teams in the production of traditional, web, multimedia, 3D and studio products.
      • Provided leadership for the weekly Creative Services meetings in order to foster inter-departmental collaboration, develop the agency’s web development process and improve tools to increase product quality and efficiency.
      • Supervised Creative Services team leaders on compensation, performance reviews, career development and continuing education.
      • Attended weekly operational meetings with the Production Manager and executive team to discuss overall status of projects, production resources, budgetary needs and profitability goals.
    • Senior Interactive Art Director
      Finelight
      Bloomington, IN
      Nov 2004 - Feb 2009 (4 years 3 months)
      • Grew the interactive group from two web design employees to a fully-staffed interactive department of Art Directors, Designers, Content Developers, Web Developers, Aplication Developers and Account Managers.
      • Developed the agency’s interactive development process in order to help distill complex integrated projects into their essential and optional components.
      • Created strategy and methodologies for qualitative competitive analysis, website evaluations, usability testing processes, target audience personas, project estimates, quality control checklists, style guides and information architecture templates.
      • Worked to create strategy, concepts, brand development and creative execution for a wide variety of industries and clients.
      • Worked with satellite offices in Chicago, Louisville, New York and Jacksonville to create and implement processes and tools to increase interactive product quality.
      • Responsible for new business and creative concept presentations.
      • Involved in all aspects of project development from initial proposal to post-mortem analysis.
      • Worked closely with the media department in the planning and promotion of website launches.
      • Planned, designed and managed the Covenant Health System website, a Web Marketing Association award winner for the Healthcare Provider Standard of Excellence.
    • Senior Art Director and Web Designer
      HeldDiedrich
      Indianapolis, IN
      Dec 1998 - Nov 2004 (5 years 11 months)
      • Managed a team of Art Directors, Designers and Writers.
      • Responsible for strategy, brand development, concept, design, art direction, and execution of integrated campaigns for print, direct mail, broadcast, radio, packaging, web and multimedia.
      • Managed and reviewed all creative work from initial proposal to final product.
  • Awards

    ADDY award

    Web Award

    2016 MarCom Award - Gold in Tourism

    2016 Gold Hermes Creative Award in the Tourism category

    Indezigner Magazine - one of their “50 Best Female Web Designers Around the World”

  • Industries
    • Advertising
    • Medical & Scientific Equipment
    • Services
    • Healthcare
    • Education
  • Skills
    • Branding & Corporate Identity
    • Creative Direction
    • Experience Design
    • Graphic Design
    • Illustration
    • Print Design
    • User Interface
    • UX
    • Web Design
  • On Coroflot
    @kimberlycoles, member since 2019
    • Following 7
    • Followers 6
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