Kim Patrizi

Design, illustrate and develop product for a wide variety of decor, stationery and kid's categories
Develop private brand prints, patterns and designs
Create style guides and provide art direction
Research market trends and analyze findings to create innovative and compelling designs
Collaborate with cross-functional partners to develop strategic direction
Use strong verbal and written communication skills while working with internal teams and vendors
Manage deadlines in a fast-paced environment

Designed logos, signage, POP displays, ads, direct mail, e-mail and social graphics
Developed marketing campaigns from research to concept, design and execution with ROI follow up
Launched new product categories by developing and designing new brand identity systems
Initiated and implemented brand development, guidelines and strategy
Managed, trained and mentored a team of designers
Directed and styled photo shoots
Managed all print projects for on-time and accurate delivery in a fast-paced environment
Organized outside vendors to increase production, manage costs and logistics
Collaborated with other departments to develop appropriate marketing for the target audience

Clients: Joann, Wyse Advertising, Flourish Agency, Communications Factory
Designed and animated email, social media assets, banner ads and digital large screen ads
Illustration, design and photo editing
Created e-mail templates and mentored team members to improve efficiencies
Edited HTML
Followed strict brand guidelines for on-time delivery

Designed and illustrated greeting cards and print collateral
Developed typographical layouts and styles
Created top performing e-cards that drove revenue while following strict brand guidelines
Designed, animated and illustrated multi-layered motion graphics for the web
Managed multiple projects with tight deadlines
Presented concepts, strategies and creative direction to team members in the UK and various US locations
Illustrated in a broad range of styles using digital and traditional mediums
Developed UX skills while working collaboratively with cross-functional teams
Defined customer needs, developed wire frames and created user flows through to final design