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Art Director

Lauren Goldberg

Chicago, IL
lauren3g.com
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  • About
  • About

    Art Director with a passion for clean, sophisticated, corporate design with a clear understanding of branding. I’ve designed for B2C, B2B and non-profit organizations including Industrial, Healthcare, Higher Education, Financial, Technology, Trade Associations, Political, etc. Concept to production expertise in print, branding, web and marketing. My multitasking skills are key to working on 5-8 projects at a time. Organization, planning and meeting deadlines are elements of my working habits. I have excellent communications skills and can easily explain complex ideas to contractors, clients and internal staff. I'm passionate about problem solving to reach impactful communications solutions for my clients.

    TECHNICAL & SOFTSKILLS

    Adobe Creative Suite (Indesign, Illustrator, Photoshop, Acrobat) (Expert-Advanced) • Dreamweaver (Intermediate) • Microsoft Office (Advanced) • HTML (Basic) • Mac and PC platforms • Outstanding research, problem solving, verbal communication and organization skills.

    _________________________________________________________________________

    Comprehensive PDF portfolio and resume may be downloaded from www.lauren3g.com/LG_pdf_07.zip

  • Education
    • Bachelor of Fine Arts - Fine Art | Sculpture
      The School of The Art Institute of Chicago
    • Master of Fine Arts - Industrial Design
      University of Illinois, Chicago || School of Design and Urban Planning
    • 2nd BFA - Graphic Design
      Columbia College
      2003 - 2005
    • Certificate - Web Designer Program
      DePaul University || School of Computer Science
      2000 - 2000
  • Experience
    • Creative Consultant
      Lauren3g Design
      Chicago, IL
      Oct 2000 - Present (25 years 8 months)
      Concepted, art directed and designed brochures, trade show booklets, logos, stationery, standards manual, proposals, posters, sell sheets, web sites, e-mail blasts, animated banners, Power Point decks, charts & graphs, direct mail and other collateral for B2B, B2C and Nonprofit clients. Managed and directed outside illustrators.
      Most projects completed from concept to production.

      Clients
      Jenner & Block (2014) • American Cancer Society (2013) • Compass Media • (2013) Metastatic Breast Cancer Council (2013) • Abbott (Elite Communications) (2013) • Huron Consulting (2012) • North American Wholesale Lumber Association (2012) • Double Take (2012) • United Stationers (2008) • Toyota Park (2008) • Nology (2008) Elevated Campaigns • Red Orchestra (2006) • JPMorgan Chase (2006) • c|change Inc (2005)
    • Graphic Consultant, Event Team Recruiter, Team Walk Leader
      American Cancer Society | Manpower Contract |Volunteer
      Chicago, IL
      May 2013 - 2014 (1 year 1 month)
      Designed Power Point, event notices and event gift insert for MSABC event. Recruited participants for the
      Chicago Strides Against Breast Cancer Walk. Outreach to business and corporate prospects including cold calling, prospecting new contacts and database management. Also involved with relationship building, mentoring, and coaching for fund-raising teams as well as on the planning committee and other event duties.
    • PHILANTHROPY
      Several
      Chicago, IL
      2012 - 2013 (1 year)
      • Redesigned logo for the Metastatic Breast Cancer Council (completed Sept 2013)
      • Designed logo for Metastatic Breast Cancer Awareness Day (Oct. 13)
      • Imerman Angel Volunteer
      • American Cancer Society
      - 2012 & 2013 Walk Team Leader
      - 2012 & 2013 Strides Against Breast Cancer Planning Committee
      - Chair of survivor tent 2013
      - Reach to Recovery Volunteer
      - Speaker at Judy Baar Topinka’s (Treasurer of Illinois) press conference 2012 & 2013
      - Interviewed on ABC 7: early morning Chicago news Oct. 2012 to promote Strides Walk
      - One of 4 guest speakers at the 2013 Making Strides Against Breast Cancer kick off breakfast as a
      previous pacesetter (someone who has raised at least $2,500) and team leader.
    • Art Director
      Killian & Company
      Chicago, IL
      Jul 2008 - Jan 2010 (1 year 6 months)
      Concepted, art directed and designed brochures, identity, stationery, standards manual, web sites,
      e-mail blasts and other collateral for both B2C and B2B clients as part of a team. Projects were executed from start to finish (including production).

      • Directed and mentored interns and Jr. Staff.
      • Designed and instituted brand standards for all proposals, quotes, creative briefs and other Killian documents needed for client communications. This included creating MS Word templates for account managers.

      Clients (local)
      Peapod • Travis-Pedersen & Associates • St. Francis Xavier School • Grippo & Elden LLC • The Diemasters • Strategic Philanthropy • Hill & Valley • Bounce Logistics • National Student Leadership Conference
    • Graphic Designer 2
      DePaul University
      Chicago, IL
      Jan 2007 - Oct 2007 (9 months)
      Concepted, art directed and designed brochures, booklets, web sites, banners, invitations, direct mail and other collateral. This included the Blue Fusion logo and standards manual for DePaul’s in-house design studio. All projects were a collaboration with account managers, developers and in-house clients.

      • Consulted with clients to achieve smarter design solutions. This collaboration resulted in both stronger communications and elevated design aesthetic.
      • Successfully met all client deadlines
    • Adjunct Instructor, Package Design & Introduction to Graphic Design
      Columbia College
      Chicago, IL
      Sep 2005 - May 2007 (1 year 8 months)
      Taught and designed assignments for both advanced and introduction level classes. Topics included: design, marketing, branding, software, production, printing and presentation prototyping as it relates to the graphic design and packaging industry. This includes problem solving for 2-D and 3-D surfaces. TECHNICAL & SOFTSKILLS Adobe Creative Suite, Microsoft Office, HTML, Mac and PC platforms Outstanding: research, problem solving, verbal communication and organization skills
    • Art Director
      c:change inc
      Chicago, IL
      Feb 2005 - Apr 2006 (1 year 2 months)
      Designed B2B collateral for fortune 500 clients, non profit and professional associations. Projects included brochures, identity, newsletters, stationery, ads, web & environmental banners, packaging and other promotional items. Collaborated staff and clients to execute projects from start to finish (including production.)

      Clients
      Accenture • Alzheimer’s Association • Chicago Dryer • RILA (Retail Industry Leaders Assoc.) • flowerpetal.com
    • Graphic Design Intern
      The Second City
      Chicago, IL
      Jun 2004 - Jan 2005 (7 months)
      Designed print ads, transit ads, playbills, posters, corporate stationery. Assisted the Art Director with concept generation and image sourcing. Posters design was sold in The Second City Gift shop.
    • Video Game Designer / Graphic Designer
      Midway Games
      Chicago, IL
      Jan 1997 - Oct 2000 (3 years 9 months)
      Designed and developed computer-based game concepts, user interfaces, and digital artwork for Touchmaster Game system Generated innovative, interactive computer games that appeal to women, children.

      • Art directed and designed user interfaces for menu screens and games.
      • Assisted in trouble-shooting games to eliminate flaws and programming bugs.
      • One of my game concepts is patented. US Patent 628797
    • Senior Product Developer (game designer)
      Milton Bradley
      East Longmeadow, MA
      Jan 1997 - Oct 2000 (3 years 9 months)
      As a member of a product development team, I leveraged my skills in sketching, 3-D form making and computer imaging (Mac) to create licensed and unlicensed games and activity toys for cardboard, plastic and mechanized products. Licensed companies included Disney, Nickelodeon, Scholastic, Nirvana

      • Made key presentations of licensed product prototypes to the licensor and executive staff.
      • Wrote rough copy for game strategies and assembly instructions.
      • Organized and administered on-site testing of preliminary products to children.
  • Awards

    2006-10-02 - & Contributor to CAFFEINE FOR THE CREATIVE MIND 250 Exercises To Wake UP Your Brain by Stefan Mamaw & Wendy Lee Oldfield HOW Books

    ISBN 1581808674

  • Affiliations

    AIGA • Adobe InDesign Users Group • Chicago Interactive Design & Development Meet Up Group

  • Skills
    • Art Direction
    • Graphic Design
    • Web Design
  • Elsewhere on the Web
    • k
  • On Coroflot
    @laurengoldberg, member since 2002
    • Following 4
    • Followers 6
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