gLike
CVS Caremark Specialty Pharmacy

The CVS Caremark Specialty web site required an updated content matrix as it was undergoing a full redesign. The Specialty Pharmacy business is growing remarkably fast and CVS wanted to get to market quickly for Doctors and Patients. Each patient requires special needs and this site highlights all of the benefits and ease-of-use of using CVS for their long-term needs. The site had a very complex "If-this, then-that" process that was documented with recommendations for an enhanced user-experience.

Lee Ekstrom
Creative Director + Copywriter at Publicis Davisburg, MI