Lee Ekstrom

I had many hats working on the Jeep brand business - Creative Director - Copy, Content Strategist, Subject Matter Expert, Technical Copywriter, Product Specialist. Sapient won the digital account and we started with about 15 people that grew to over 400. We won additional business with FCA and Stellantis - adding CRM, Social, Fleet, Mopar and Uconnect to dramatically build our portfolio. Our company was named "Supplier of the Year" for work on all Stellantis brands. Publicis won a 2 Billion dollar Media Buying contract thanks to our positive relationship with our clients. In addition to Stellantis, I've also worked as a storyteller and content specialist for Ferrari, CVS Caremark, Kelloggs, BMO (Bank of Montreal), and Harris Bank.

Created award-winning content for Dodge, Chrysler LLC, and Jeep brands. Lead Content Manager and Interactive Copywriter for the Jeep brand. Responsible for traditional site content as well as administrator for social media including Jeep YouTube channel and Jeep Flickr page. Helped launch the first official Facebook page for the Jeep brand.

Oversaw major overhauls of the jeep.com website with radical upgrades in content, copy, structure, navigation and functionality. Helped win Metadata/SEO business by incorporating across all platforms.

Part of Creative Ideation Team: served as art director, mentored junior writers, wrote and directed voice overs and official photographer for social media projects.

Served as Subject Matter Expert and Product Specialist in charge of content for Dodge Viper, Dodge Challenger, Electric Vehicles, and Alternative Energy.

Creative Copywriter as well as CRM/Owner Loyalty and Advergaming specialist. Crafted compelling Jeep brand copy for vehicle launches, cross-promotion campaigns (Band of Brothers, Jeep EVO2, etc). award-winning catalogs, targeted direct mail, dealer communications, auto show scripts, brochures and flyers, and JEEP magazine. On-staff photographer for catalogs and magazine.

Created and promoted first advergame in automotive industry to launch the new Jeep Wrangler Rubicon. The game generated 312,000 unique visitors with 250,000 downloads with thousands claiming the virtual test drive sold them on the vehicle and dream of owning a Wrangler. It is a test case now and is written about in numerous books on the subject.

Extensive branding experience (naming and verbal identity) and creator of numerous trademarked names including: Jeep Patriot, Jeep Compass, Jeep Commander, Jeep Moab, Jeep Freedom, Jeep Latitude, Dodge Journey, Dodge Tomahawk and Road Scholar Tour.