Jun 2010 - Present (11 years 3 months)
Lead Creative Copywriter & Content Curator for Chrysler Brands (Jeep, Chrysler, Dodge, Ram, Fiat, Uconnect and Mobile) as well as Ferrari, Kellogg's and CVS-Caremark. Creative storyteller crafting experiences that span physical, virtual and emotional dimensions.
Collaborate with the best creatives, strategic, analytic and technical talent to weave new stories in a fantastic digital landscape. Recruited and trained creative talent for the Detroit office to support the expanding Chrysler business.
Part of the SapientNitro BrandAmp social media team for past two years. Brand steward for the Jeep brand with strong personal presence on Instagram, Pinterest, Flickr, Twitter and more.
Manager, Business Consulting
Apr 2010 - Sep 2010 (5 months)
Account manager for numerous vehicles in the Dodge, Chrysler, Ram digital brand sites. Worked closely with Client, Creative, Marketing, Branding, Engineering and Legal departments to ensure product accurate and legally sound content. Helped grow business by promoting expansion of build-my-own and geolocation services to client.
Switched to creative side again at request of upper management and client after writing and sourcing digital content for entire Grand Cherokee Web site in 24 hours.
Bloomfield Hills, MI
Dec 2008 - Apr 2010 (1 year 4 months)
Client Engagement Manager (Subject Matter Expert/Product Specialist) in charge of content for Dodge Viper, Dodge Challenger, Electric Vehicles, Alternative Energy, and Social Media (reviewing social feed and all Dodge News). Collaborated closely with Chrysler Product Planners, Engineers, Legal and Creative to deliver award-winning sites.
Go-to-guy for finding digital content in Chrysler infrastructure (ADAM/EVE Asset Library, Chrysler Media, Chrysler Training, iforum, Catalogs, PR, Fleet, Commercial, etc).
Content Manager / Lead Copywriter
Bloomfield Hills, MI
Nov 2006 - Dec 2008 (2 years 1 month)
Created award-winning content for Dodge, Chrysler LLC, and Jeep brands. Lead Content Manager and Interactive Copywriter for the Jeep brand. Responsible for traditional site content as well as administrator for social media including Jeep YouTube channel and Jeep Flickr page. Helped create "The Jeep Experience" social media portal to highlight the best user generated content from Facebook, Flickr, YouTube, etc). Users were 22% more likely to search inventory, 31% more likely to request a quote and twice as likely to compare specs and take a test drive.
Oversaw major overhauls of the jeep.com website with radical upgrades in content, copy, structure, navigation and functionality. Helped win Metadata/SEO business by incorporating across all platforms.
Part of Creative Ideation Team: served as art director, mentored junior writers, wrote and directed voice overs and official photographer for social media projects.
Nov 2000 - Oct 2006 (5 years 11 months)
Creative Copywriter as well as CRM/Owner Loyalty and Advergaming specialist. Crafted compelling Jeep brand copy for vehicle launches, cross-promotion campaigns (Band of Brothers, Jeep EVO2, etc). award-winning catalogs, targeted direct mail, dealer communications, auto show scripts, brochures and flyers, and JEEP magazine. On-staff photographer for catalogs and magazine.
Created and promoted first advergame in automotive industry to launch the new Jeep Wrangler Rubicon. The game generated 312,000 unique visitors with 250,000 downloads with thousands claiming the virtual test drive sold them on the vehicle and dream of owning a Wrangler. It is a test case now and is written about in numerous books on the subject.
Extensive branding experience (naming and verbal identity) and creator of numerous trademarked names including: Jeep Patriot, Jeep Compass, Jeep Commander, Jeep Moab, Jeep Freedom, Jeep Latitude, Dodge Journey, Dodge Tomahawk and Road Scholar Tour.