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Jeep History Redesign

Our creative team at SapientNitro was challenged with creating a new site to celebrate the 70th Anniversary of the Jeep brand. We were looking to amp up the site with new assets including better imagery and old advertisements. Unfortunately Chrysler didn't have much to use, so I created and seeded numerous groups on Flickr for group sourcing content. Thousands of images and high-resolution ads were submitted and used with over 300 pieces of new content added to the site.

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Lee Ekstrom
Creative Director + Copywriter at Publicis Davisburg, MI