Leilani Shimoda

• Designed alongside Co-owner/Designer Lauren Alexander. Created new Swimwear category, managed production, designed Swim, Cover-ups, Sweaters, Wovens and exclusives. Headed new development, fabric/trim sourcing, graphics, prints and dye treatment categories.

* Providing branding, direction, design, development and sourcing services to fashion clients and start-ups
* Cult Gaia, Gigi C Bikinis, AVO Active, Ghost Flower Active, FunBoy, Need Supply, Olympia Theodora, Daydream Nation, Showtime Malibu Design Group, Xhilaration, Majesty Brands, C&C California, Catherine Malendrino Active/Swim

Associate Creative Director - Men’s & Women’s Intimates & Sleepwear
• Visionary and conceptual designer for all categories, inspiring overall brand direction and company growth
• Worked closely with Creative Director and intimates veteran Carole Hochman
• Managed men’s/women’s design teams, launched silk PJs for Fall 2016 and all Women’s Spring 2017 intimates
• Competitor research, seasonal product planning, overseas development, sample shopping, fabric/trim/print sourcing

• Head designer, managed team, designed Swim/Cover-ups, PJs/Intimates/Lingerie, Bags, Towels, Accessories
• Worn by celebrities and popular influencers, featured in over 23 campaigns, print and social media channels,
3 magazine covers, billboards, trend reports, Miami Swim Week press, Si, panel guest speaker, TV/web/magazine interviews
• Concept boards, research, shopping, hand-sketching, CADs, linesheets, tech packs, graphic design, graphic
layouts/techpacks, sourcing fabrics/trims, liaised with domestic/overseas factories, conducted fittings, designed
labels, trims, custom hardware, packaging
• Assisted and directed castings, styling, location scouting, props, music and concepts for photo shoots and runway shows

* Providing branding, direction, design, technical design, production development and sourcing * Vie Active, Bikyni

Freelance Designer - Men's & Women's sportswear

Retail sales associate at new Rodeo Drive location in Beverly Hills

Associate Designer - Men’s & Women’s Contemporary Sportswear and Swimwear
• Worked closely with Creative Director/Designer John Moore
• Assisted designing knits/wovens/graphic tees/sweaters/bottoms/outerwear & swim categories for Fall 2008-Spring 2009
• Tech packs, CADs, linesheets, specs, graphic layouts, intarsia knits, fabric/trim sourcing, fittings, overseas production
• Directed creative concept for Spring 2009 theme and helped cast, direct and style models for ecomm and lookbooks

Associate Designer - Women’s Cut & Sew Knits and Graphics
• Designed Women’s cut & sew knits and graphics including -fashion tops, dresses and activewear for Fall/Spring 2008
• Tech packs, CADs, linesheets, fabric/trim, specs, shopping, dye/wash techniques, import & domestic production, fittings
• Created graphics, print & pattern, repeats, scales, color stories, embroidery layouts and production art for vendors

Designed women’s junior intimates & sleepwear from Fall ‘05-Spring ’08 including Honeydew Signature, a high-end silk line
• Concept, graphics, colors, fabric/trim sourcing, overseas production, tech packs, CADs, linesheets, specs, shopping, research
• Directed photo shoots, casting, styling, photo edits, retouching, lookbook and advertisement layouts, tradeshows, sales