Leslie Hanlon

I create original characters that blend imaginative storytelling with expressive illustration. Each design balances emotional resonance with visual clarity, making them adaptable for children’s literature, narrative projects, and conceptual illustration. My approach emphasizes character development as both an artistic practice and a storytelling tool, resulting in figures that feel alive, relatable, and stylistically versatile.

Produce compelling visual content for Yoh and DZConneX social media and websites. Responsible for creating marketing collateral to support the sales funnel and marketing campaigns while being a brand ambassador and maintaining the two distinct brands at the highest level.

• Social cards, CTAs, podcasts, case studies, datasheets, white papers, eBooks
• Animation, logos, infographics, QR codes, PowerPoint templates
• Conference event and booth graphics

Designed and executed branded visual content for monthly promotions, both in-store and online. Maintained consistent brand identity across digital and print platforms to enhance customer engagement and support sales initiatives.
• Designed in-store cafe posters, website headers, call-to-action (CTA) buttons, email graphics, and social media assets
• Developed a branded marketing toolkit for internal team use, supporting Thanksgiving promotions
• Applied typography, layout design, and color theory to enhance visual impact and readability
• Produced print-ready and web-optimized assets
• Ensured alignment with cross-platform requirements

Contributed to the design and production of licensed and non-licensed party supplies sold in major retail outlets across the U.S., U.K., and Canada, including Walmart, Dollar General, and national grocery store chains. Worked collaboratively across design, mockup, product development, packaging, photography, advertising, and production teams to ensure high-quality visual output and print readiness.

Production Team (2018–2022)
• Assisted in CMYK & Pantone Matching color correction artwork for print accuracy and maximum color vibrancy across various substrates
• Prepared print production files for paper, foil stamping setup, and clear plastic printing, including foil hot stamping setup
• Created and modified dielines for factory use and new product presentations
• Reviewed eProofs and physical samples to ensure design intent and production specifications were met
• Supported cross-functional collaboration with mockup, packaging, and advertising teams for brand compliance

Design Team (2004–2018)
• Designed and illustrated original artwork for seasonal and everyday party supply lines
• Applied licensed character art and branding to digital and print product formats in accordance with licensor style guides
• Followed detailed licensor style guides to ensure brand consistency and compliance
• Selected typefaces and applied advanced typography to enhance packaging clarity and appeal
• Contributed to product adaptation across diverse formats, printing methods, and materials

• Designed and illustrated company advertising
• Oversaw and delegated all current and incoming projects
• Monitored quality and traffic control
• Interfaced with printers and media outlets
• Designed and illustrated company advertising • Oversaw and delegated all current and incoming projects • Monitored quality and traffic control • Interfaced with printers and media outlets