Lisa Roxby

Women's RBX, Women's & Men's Layer 8, and Boys & Girls Cherokee

- Conducted market research to innovate new fabric qualities, seamless textures, & techniques
- Collaborated with Design Director to develop seasonal concepts, color palette, & brand direction
- Designed Cut & Sew and Seamless Sports Bra assortment and Performance Sport & Athleisurekey items
- Collaborated cross-funtionally with sales & production to ensure product meets aesthetic & quality demands
- Managed fittings and partnered with Tech Design to make detailed comments on garment fit & construction
- Addressed potential issues in development & production stages and utilized arsenal of creative strategies to solve them before they became more difficult and complex
- Provided creative direction for cost-challenged specialty retailer account
- Supervised fabric, lab dip, and strike-off approval process

- Identified fabric platform materials across gender & created seasonal fabric chart
- Translated seasonal concepts into a fully articulated & tiered product strategy for our Running collection, including Premium performance fashion driven product at a higher price point, Advanced tier performance running at a moderate price point, and Core volume drivers at opening price point
- Ensured all designs would market demands and speak to the same design language, while at the same time being sensitive to price point, profit margin, brand objectives, and intent to drive sales and profitability
- Prepared accurate tech packs from development to production including close-ups of garment details, interior construction, print artwork layout, scale, repeats, and pitch sheets
- Collaborated with team to brainstorm cost-effective solutions to fit within our costing parameters while maintaining the integrity of the design and ensure quality and performance of product