Liz Fitzwater

Brand, Product, Packaging, Trend and Market Research
• Bringing products to market; market analysis, trend research, brand building
• Product and packaging design from concept to final print production files
• Product catalog layout and file management

Design Lead; retail displays, in store experiences, and experiential marketing campaigns
• Coordinated print production schedules, with client, PMs, and internal fabrication teams
• Designed systems and style guidelines for interior spaces, exhibits, and retail experiences
• Art director for 2016 Pokémon World Championships, oversaw creative vision for event, including stage design, all even signs and graphics, live presentation materials, music, and lighting.

Designed event materials that support experiential marketing events for major automobile brands: Chrysler, Jeep, Fiat, Dodge, Ram, GM, and Mazda
• Ideation and design of graphics for driving events and launch tours
• Designed visuals and maps for custom driving courses, booths, and other interactive experiences
• Design and Project Management of new website for company re-brand.

Project Manager/Design Lead for RFPs: Dunkin' Donuts, Hershey’s, Unilever, and Victoria’s Secret
• Concept development for merchandise promotions and gift-with-purchase programs
• Managed photography, design, staff, and budgets
• Attended pitch meetings to present creative strategy

Design Lead for Starbucks account, oversaw design and creative for merchandise and packaging
• Market analysis and trend forecasting to create color/material/finish boards
• Managed print production files for domestic and international SKUs through product lifecycle
• Concept and design for Holiday 2013 and 2014 advent calendars

Designed products and graphics for licensed merchandise: Nintendo, Activision, Pokémon, Nickelodeon and Lucas Arts
• Illustration of new product designs for factory and sales
• Designed original graphics and patterns that elevate licensor’s brand elements and characters
• Managed brand and character assets, educating internal designers and external vendors on appropriate uses

Responsible for creating overall design and brand development for client websites