Esther Loopstra
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About
I am an illustrator specializing in food and travel, hand-lettering, & surface design. My illustrations are an extension of my perpetual curiosity and radiate whimsy, dreaminess, and fluidity. My work has been used for print ads, editorials, books, stationery products, & textiles. Select clients include: Target, Google, Papyrus, American Greetings, Kroger/Fred Meyer, Joann Fabrics, Denver Post, Capstone Publishing.
I also have a passion for teaching. Helping others find and express the creativity that resides inside of them is at the core of what brings me joy. I teach Finding your Creative Voice workshops in Seattle and online, which help people let go of fear and get the tools they need for authentic creative expression.
If you would like to see more of my work or discuss opportunities to work together, please email me at [email protected] -
Education
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BFA Illustration illustration and designMinneapolis College of Art and Design2004 - 2007
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Experience
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Adjunct FacultySeattle, WAAug 2014 - Present (11 years 11 months)• Create lectures and demonstrations to students in Graphic Design Programs.
• Provide one on one guidance and lead weekly critiques.
• Classes taught are Digital Lab, Type/Image Workshop, Book Illustration, BFA Seminar, Summer at Cornish -
Freelance Illustrator and DesignerSeattle, WAJan 2006 - Present (20 years 6 months)Work includes graphic design, stationery, textile design, illustration, production and packaging design
Select clients include: Target Corporation, Google, Frito Lay, Fred Meyer, Seattle Chocolates, Papyrus, JoAnn Fabric, American Greetings, Committee for Children, Colorado Tourism Office, and Capstone Publishing -
Creative DirectorBellevue, WAApr 2011 - Dec 2012 (1 year 8 months)• Guide, train and manage up to four in-house designers in creating designs for PurpleTrail brand.
• Design consumer products and marketing collateral for both web and print.
• Research trends, create color palettes, plan product lines, create content for blogs and inspiration boards.
• Act as a mentor to interns from local high school, teaching them basic graphic design and production skills. -
Assistant Product Designer and IllustratorCleveland, OHMay 2007 - Aug 2009 (2 years 3 months)• Designed gift packaging and stationary products for Target, Wal-Mart, and American Greetings stores.
• Responsible for concept, presentation and execution of innovative designs that were trend foreword, beat sales
forecasts, lowered the cost of goods; and increase number of SKU’s in retail stores.
• Oversaw production by working with international and domestic vendors.
• Provided art direction, created production files, designed mock-ups and completed specifications for quoting.
• Trend research, produced original art, reworked existing artwork, created repeats, attended trade shows. -
Freelance Graphic DesignerMinneapolis, MNMay 2005 - May 2007 (2 years)• Created new internal marketing communications strategy by improving collateral, illustrating new icons and
selecting and selecting new color themes for the updated brand.
• Oversaw printing production and press checks.
• Provided design and illustration for advertisements, brochures, newsletters, invitations, among other collateral. -
Product Design InternMinneapolis, MNMay 2006 - Aug 2006 (3 months)• Designed domestic textile products for one of the best selling “Back to College” seasons. Responsibilities
included, creating working repeats, color palettes, color correction and color matching for new product.
• Illustrated new icons and designed graphics for Target’s seasonal theme; these icons were used in essential
designs across multiple “Back to College” hard goods and textile products.
• Prepared well-received trend and competitive research selected for use in buyer and employee presentations.
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Awards
CMYK Magazine, National Recognition, Illustration: Juried Competition, 2006
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Picture Window Books, Merit Scholarship, 2006
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Creative Quarterly, National Recognition, Design: Juried Competition, 2007 -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@loopstra, member since 2008
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Following 11
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Followers 10
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