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Copywriter | Storyteller | Digital Content
Laurie R. Diamond
Denver, CO
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About
I am an experienced, versatile copywriter. I have managed and written web content, provided content for email marketing campaigns, newsletters, blogs, created digital and print marketing material and social media posts, written style guides, contributed articles and more. I embrace my role as a “storyteller” and believe that everyone, every company and every organization has a story to share. I have a deep understanding of what it takes to connect your brand with your audience. Dedicated team player and leader with a passion to write meaningful copy, always keeping the audience(s) in mind. As Seth Godin once said, "Marketing is no longer about the stuff you make, but about the stories you tell." What's your story? Turn the page and let's start a new chapter together.
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Education
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Be Global Down Syndrome Foundationnot provided2016
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Pine Manor College2006
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Experience
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Victim Advocate InternDenver District Attorney's Office* Provided advocacy, peer support and assistance to the victims, witnesses and survivors of violent and non-violent crimes * Assisted attorney's with trial preparation * Corresponded with victims throughout the trial process
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Digital Copywriter IISports Authority* Created copy for the Sports Authority website, emails and all digital marketing vehicles * Developed creative copy concepts for an integrated group of creative assets for specific marketing or site programs * Applied editorial tone and voice for Sports Authority brand to digital media. Provided recommendations for evolving the style guide based on successful digital copy solutions. * Presented & advocated for creative output to business partners - detailing how creative developed meets business objectives outlined.
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CopywriterMarketing & Communications
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Freelance Copywriter/Content Creator/Marketing & CommunicationsYour Stories by Laurie * Create and manage web content for clients in the Start-Up, CBD, blue-collar, hospitality, non-profit, digital, healthcare, retail, beauty and HR industries * Write blogs, articles and newsletters * Write communications plans * Compose copy and content for various B2B and B2C email campaigns * Create customer journeys for targeted marketing campaigns * Assist on event coordination * Provide content for social media channels (Facebook, Instagram, Twitter, YouTube) * Assist with strategic plans and participate in brainstorms * Create social media calendars * Create content for paid social media
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Liberty Sport* Established monthly newsletter program focused on the benefits of wearing sport protective eyewear while active through interviews with industry experts and success stories * Wrote copy for monthly sales kits sent to over 2,000 opticians, ophthalmologists and dispensaries, providing the benefits and sales tips for Liberty's sport protective eyewear * Managed social media channels * Wrote scripts for YouTube and other video pieces * Assisted on photo shoots
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PR + Marketing SpecialistStella PR + Marketing* Managed and served as the day-to-day contact for Foothills United Way, the agency's largest client * Coordinated and managed all marketing and PR activities around Foothills United Way's "Day of Caring", Boulder and Broomfield Counties single-largest volunteer day * Provided content for brochures, newsletters and other marketing collateral to be shared with community partners, businesses, government agencies and other non-profits * Served as the Senior Account lead for The Community First Foundation * Provided marketing and PR support for "Kids for Colorado Gives", a new initiative from the Community First Foundation in coordination with "Colorado Gives Day" * Co-wrote video scripts for "Kids for Colorado Gives" and assisted on video production
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Your Lifestyle" and "Top Toys for the Holidays."catalogs * Provided copy for bi-weekly newsletters resulting doubling online sales * Wrote guides to help educate parents and parents-to-be on topics pertaining babies and toddlers including "How to Select the Right Stroller for
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@lrd2304, member since 2014
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