Lisa Springborn-Norris

Work with an efficient, expert level of knowledge and understanding of the entire catalog processes creative and technological relationship to meet aggressive deadlines.
Proactively find effective ways to improve efficiency while maintaining the highest level of quality every week.
Successfully juggle and complete multiple assignments while also collaborating with and supporting team members.
- Layout 160+ catalog pages weekly with a 3-week production cycle from loose concept to final release.
- Partner with retouchers, buyers, and merchandisers to ensure product images and copy meet quality and brand standards.
- Review and rework layouts from design team, ensuring brand consistency and technical accuracy.
- Implement workflow automation through creative database management, triggering specific processes to meet tight deadlines
- Communicate and resolve product issues with executive, merchandising, pricing, inventory and buyer groups prior to production release.
- Lead Amazon A+ content creation for hundreds of top-selling products, leveraging AI-generated imagery to boost traffic and sales. Creation of eCommerce assets for both corporate home page as well as online marketplaces.
- Facilitate the weekly archival of pages and post-production processes, including adding pages to in-house database and building virtual catalogs using Filemaker and Acrobat.
- Project Management: provide leadership and oversight for the simultaneous production of 6–8 catalogs over any given time frame, guiding cross-functional teams through a rigorous 3-week design-to-prepress cycle while meeting deadlines 100% of the time.

Work on a variety of concept, print, packaging, and media design projects that enhance sales and increase exposure for clients. Clients include AAHKS, DenecKo, Sound/Video Impressions, Progressive Food Marketers, ABD Group, Inc., Gaston Advertising, Omega Studios: RRD, Singsation: Dr. Willie Wilson, Motivation Online, Beautiful - The Agency, HomeLife, American Hotel Register

- Reproduced and updated thousands of tax documents to exacting jurisdictional standards for integration into CSC software.
- Collaborated with programming and accountant teams during transition to cloud-based software, ensuring a seamless client experience.
- Troubleshot design and placement issues to ensure accurate, compliant, and user-friendly forms.

Directed a team of Sr. ADs, ADs and Production artists for this large retail advertising agency. Managed the creative development for key accounts including Sears and HomeLife Furniture. Provided direction for layout, design and photo art direction for preprints, direct mail pieces, signage and newspaper. Oversaw and maintained deadline-sensitive process. Set style guidelines for design and photography.
- Fostered open discussion and interaction by implementing weekly advertising review meetings with various company departments including senior level executives.
- Modernized the photography and layout of preprints, direct mailers and signage while maintaining their promotional attributes.
- Fostered strong relationships with creative services and product promotions managers at Sears as well as agency account executives.
- Motivated and mentored a highly productive team of art directors and graphic designers.
- Played role in successfully implementing a shortened production schedule.
- Contributed to the overhaul of Sears HomeLife preprint and mailer design, layout and photography.
- Gained exposure to management, presentation delivery and photo shoot implementation.
- Supervised and art directed design and layout of Sears circulars and mailers from turn-in to release.
- Coordinated with multiple studios, providing art direction and maintaining consistent branding for Sears photography.
- Developed new creative strategies with client to meet marketing goals, including creation of photo plans and branding guidelines.