Lawrence Voigtsberger

Working with the creative and account teams, I have scaled and maintained relationships with distinguished publishing clients including HarperCollins, Houghton Mifflin Harcourt, Penguin Random House, and others. Creating custom digital ecosystems for each title, campaigns have
been diverse in scale and audience. Engagements range from simple media buys to targeted 360 campaigns including billboards, bus wraps, website takeovers, and social media campaigns. Ads have been featured in publications online and in print including: The New York Times,
The New Yorker, Entertainment Weekly, People, USA Today, and other national/regional media.

SELECT ACHIEVEMENTS:
• Manage and mentor a small creative team and create a weekly educational program highlighting new technologies and trends in the marketplace.
• Grow and maintain the digital offering, starting solo and expanding to a team of four.

Freelance design and consultancy business where I provide creative direction and marketing to a variety of long-term clients. My projects range from WordPress websites to branding, print collateral, and more. Accounts include: Gracious Home, Suffolk Institute for Psychotherapy and Psychoanalysis, Vincenti & Vincenti, P.C., New Yorkers Against Gun Violence, Generation Models.

• Create direct mail marketing and catalogs for music subscription service.

• Web site design and graphic production for various PBS television programs.

• Provide marketing and advertising in multiple mediums for regional and national clients.
• Responsible for creating award-winning annual reports in 2001, 2003, 2004, and 2007.

• Design daily infographics; assist and develop new graphic styles for newspaper redesign.