Mary Lynn Waite

Chute Gerdeman specializes in branded retail and restaurant design experiences.

• Collaborating with multi-disciplinary teams to develop branded experience concept directions and communications for top local, national and international clients, including: Charles Penzone, Dylan's Candy Bar, Cooper's Hawk Winery & Restaurant, Lady Foot Locker/Six:02, C&A Brazil, Hanesbrands, Inc., Revlon
• Creating graphic solutions for all customer touchpoints in both 2D and 3D formats across multiple platforms
• Prioritizing, managing, and delegating a diverse workload to colleagues of various disciplines while maintaining tight deadlines
• Coordinating staff responsibilities and training helping improve design and technical skills ensuring understanding of team's design process in alignment with client deliverable
• Developing, and maintaining the integrity of, core brand attributes and concepts from initial creative ideation to detailed design documentation
• Speaker at industry events on trends and thought leadership

• Founder and director of firm's trend blog, the Gerdeblog, which integrates trends in retail, fashion, materials, and technology
• Developed Chute Gerdeman's social media strategy
• Created system of templates to establish brand consistency for both internal and external use
• Writing and managing content featuring industry observations and trends * Directing copywriters on content development
• Designing WordPress microsites and social media campaigns for company marketing communications

• Participated in trend research for upcoming product lines
• Developed fashion-based school product for Disney licensed brands
• Received Dayton Advertising Association Hermes/ADDY Award for school product lines