Jun 2020 - Present (1 year 6 months)
Crafting the creative solutions for small business to navigated in a crowded digital environment. Working to help clients leverage the digital tools that the tech giants have been monopolizing for years. Helping people grow and thrive online.
Creating custom online ordering options for restaurants, online gift card portals, Unique Sales Propositions, along side eCommerce solutions, and Point of Sale processing for businesses of all sizes to cope with the very real impact of the COVID-19 restrictions.
Offering affordable, IT architecture, Project Management, and Business Development Strategies.
Apr 2009 - Present (12 years 8 months)
Business, Marketing & Design Consultant Consult with small and mid-sized businesses to isolate and target opportunities for new growth and revenue stream creation. Address dynamic markets and shifting landscape of new media and social marketing by providing clients with agile brand development, growth marketing, data analytics, graphic design, and social media strategy designed to build brand identity. * Consulted with Zeiss Sport Optics to capitalize on both growing popularity of nostalgia brands and increase in consumption of luxury brands by creating brand awareness for this specialized lens manufacturer. * Crafted narrative to target birders, conservationists, and naturalists and link with heritage market for bolstered lifestyle and nostalgia branding. Engaged brand evangelists in building "Lifestyle Brand for Bespoke Suit Set." * Designed events, gamification, and co-branding opportunities with luxury, nostalgia brands including Pelican Cases, Louis Vuitton, and Ducks Unlimited. * Proposed building on social media conversation with new experience and first-time use videos. * Revitalized 100-year-old art gallery and custom frame shop, The Studio Shop, to realize immediate 16% lift in sales and 5% increase per order. * Created custom sales training program for gallery staff. Capitalized on company's strength of design and craftsmanship by coaching designers and frame fabricators to upsell frame values with custom designs. * After one year, The Studio Shop was operating as custom molding manufacturer, frame assembly fulfillment provider for other galleries, and custom frame designer. Opened two new retail locations by end of second year. * Designed augmented reality "game" for big box retailer delivering exceptional customer experience of treasure hunt to "capture" elusive coupons hidden throughout store. Inspired by Japanese cooperative coupon catching app and base...
TECHNOLOGIES - Marketing Consultant Promoted artisanal manufacturer of niche market product for power and energy industry to utilities and municipal electric companies. Drove traffic and sales conversion rates. Translated complicated engineering and astrophysics concepts into cohesive storyline that appealed to broad audience. Coordinated multiple event appearances for CEO. Managed $420K budget. * Elevated brand recognition and awareness across industry, resulting in major business deals with industry giants such as Tennessee Valley Authority and Pacific Gas & Electric and industry recognition, awards, and accolades. * Optimized SEO and drove organic search placement to first page "above the fold" on Google, Bing, Yahoo, and DuckDuckGo by massaging existing website content to include key search terms, meta tags, and reformatted images. * Created comprehensive social media presence on Twitter, LinkedIn, and Facebook using curated and create content to raise views and build audience. Resulted in capturing attention of industry leader. * Positioned CEO as niche thought leader by republishing existing articles and whitepaper and placing patent into pivotal industry standard that made use of APT products necessary to conform to government requirements. * Devised tradeshow strategy that took advantage of low traffic booths to enable staff to easily and fully engage and educate target audience.
Marketing & Digital Strategy Consultant
Promoted this international tradeshow organizer by creating, developing, and deploying compelling integrated marketing campaigns and strategies. Managed creative agencies, freelance designers, and $60K budget. * Achieved record-breaking attendance at rotating international tradeshow series with exhibitors securing qualified leads and closing deals at shows by crafting and tracking strategic communications to diverse audiences. * Orchestrated omnichannel marketing and email campaigns for international event company and national retail brands that surpassed industry standards and previous results. * Created content, storyline, and graphic design for online and print marketing campaigns. Coordinated execution with marketing departments, creative agencies, and designers. * Turned around CCP Expo package and printing tradeshow from declining interest and danger of cancellation to excitement around show and dramatic increase in attendance. * Developed and deployed three-prong strategy of social media, visitor map app with augmented reality elements, and gamification via scavenger hunt. Resulted in one show the following year and two shows in second year.
Marketing Manager - Social Media Strategy
Led team of three contractors and designers to implement marketing, business development, and large-scale CRM strategy for local retail chain. Cultivated customer loyalty and engagement with discount, VIP, and local partner programs, as well as Twitter, Facebook, and Constant Contact management. Managed $50K website development budget. * Combatted revenue loss due to opening of new Home Depot store by launching ecommerce website and establishing reputation for world-class service. * Built social proofs online by developing integrated, omnichannel social media presence that featured tips and curated content from local craftsmen, handymen, and contractors paired with content on in-store products. * Engaged local community during two major hurricanes (Irene, Sandy) and several blizzards with social media posts on road closures and availability of fuel, batteries, generators, ice melt, flashlights, and other necessities.
THE MOTORCYCLE MALL
Managed financing, insurance, and warranty sales for multiline motorcycle dealership through creative marketing and product presentation strategies. Drove upsells by designing collateral with clearly articulated content and value-added product packages. * Propelled sales penetration 33% overnight by creatively rebranding esoteric "tire and wheel replacement insurance" into "24-hour roadside assistance plan" that also replaced flat tires and dented rims. * Strengthened and optimized sales performance by defining and implementing three-step sales process of presentation, negotiation, and contract signing. * Enhanced client experience by developing creative marketing seminars involving digital and social outreach.
Sport Honda Powerhouse
| Emerging Technology Specialist at Electronic Design Architect Sales Manager at BMW of San Francisco | Design Intern & Project Manager at EDART USA Inc.
Director of Business Development
Built and promoted database of movers nationwide segmented by region for pickup and delivery, on-demand, retail, Craigslist, storage, junk disposal, last-minute, and residential moves. Ensure optimal client service by designing and directing program to enlist, vet, and onboard movers. Craft sales materials, marketing collateral, and social media content. Manage team and budget. * Boosted order volume 40% in targeted market segments by researching, identifying, and penetrating untapped markets. * Drove sales growth by developing strategic partnership programs involving revenue sharing, co-branded marketing materials, and POS collateral.