2014 - Present (8 years)
• Creation of Fourmi Rouge branded furniture goods line, and management of boutique POS.
• Innovation, Design development and User experience research and integration
• Consumer insight based product marketing strategy
• Product conceptual and technical innovation
• Brand development and cross-discipline collaboration
Sr Director, Industrial Design & Usability
2012 - 2014 (2 years)
managed the innovation design and product development for industrial sector and biotechnology products portfolio.
Directly lead and contributed to industrial design and usability process development and documentation projects and systems instrumentation UX/UI.
Design Director, Innovation Design
2008 - 2011 (3 years)
Managed the design of the $2B Enterprise Mobile Computing Division portfolio within Motorola, a Global communication leader with revenue of $19B, 53,000 employees, 12 R&D centers. Directed development with internal and external teams and led the development of flagship product integrating innovation.
Senior Manager, Global Consumer Design
Benton Harbor, MI
2006 - 2008 (2 years)
Headed the Whirlpool Studio design team to create the new Visual Brand Language covering 5 products categories and representing over $4B from the total revenue of $18B of the world’s leading global manufacturer of home appliances.
Director and Founder
Palo Alto, CA
1998 - 2005 (7 years)
Founded and managed a design firm specialized in high-tech product design services integrating interaction analysis, usability research, visual identity strategy, user interface, human factors, mechanical innovation and aesthetic development.
Mountain View, CA
2000 - 2002 (2 years)
Created and developed the industrial design group with two teams based in San Jose and Singapore for spin-off engineering firm Patria Design, originally belonging to Shinei Sangyo. Optimized processes in communication and development to service various clients in the technology and consumer goods sectors.
1992 - 1998 (6 years)
Designed new products in diverse categories within the industrial design group in Cupertino, and contributed to the reinvented brand design language that generated a dominant leadership in computer technology and lifestyle products.
San Francisco, CA
1991 - 1991
1988 - 1988