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Freelance Activewear Designer
Marissa Borelli
San Francisco, CA
Available Now
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About
High level creative lending my talents to brands like Athleta, lululemon athletica, Cisco, Google, TJ Maxx, Cricut & Mizuno.
Apparel, Accessory, Product Design
BOM, Tech Packs
Fabric & Trim Sourcing
Technical/Flat Sketching
Trend Research & Concept Design
Print & Graphic Design
Grading & Prototype Development
Specialties:
Activewear - Seamless, Run, Volleyball, Baseball, Softball, Jerseys, Football, Golf, Tennis, Crossfit, Barre, Triathlons, Athleisure, Swimwear, Yoga
Accessories - Gloves, Headbands, Bags, Hats, Ice Packs, Medical Wear
Wearable Technology: Gloves, Leggings, Tanks, Long Sleeve Shirts
Clients: Athleta, lululemon athletica, Google, Cisco, Hi-Tec, Evy's Tree, Mizuno, USA Volleyball, Ralph Lauren Golf & Tennis, Tymewear Wearable Technology, Oakley, Active.com, DryMax, U.S. Military, Marmaxx Group (TJ Maxx & Marshalls) Race Ready, Victorinox Swiss Army, Green Apple Active, TuringSense, North Coast Medical and Cricut.
Skills: Adobe Illustrator, Adobe Photoshop, Technical Packages, Grading. -
Education
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Associate of Applied Science Fashion DesignParsons School of Design2005 - 2006
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Sociology Italian, Public PolicyUniversity of California, Los Angeles2001 - 2005
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Lorenzo dei Medici University2003 - 2003
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St Francis1998 - 2001
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Experience
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Chief Creative Officer CCOLos Angeles, CAJul 2021 - Present (10 months)Womens yoga and activewear design.
Sourcing, product development and production.
Brand voice and social media developement.
Grew Instagram account by 10,000 within 6 months organically. -
Wearable Technology Activewear DesignerSanta Clara, CAMay 2018 - Dec 2020 (2 years 7 months)* Design Womens and Mens tops and bottoms with wearable technology components.
* Source fabrics and yarns domestically and internationally.
* Book fit models, lead fit sessions, revise tech packs with fit comments, revise digital patterns in AI.
* Collaborated with internal and external business partners to adhere to stringent timelines by prioritizing technical development, ensuring high-quality garments.
* Maintained company grades, tolerances and fit standards.
* Identified potential production, quality, and cost issues and
make recommendations to safeguard brand integrity. -
Womens and Mens Apparel, Accessories DesignerPaso Robles, CAMay 2015 - May 2020 (5 years)* Concept, Market, and Trend research.
* Manage Technical Design team to ensure fit and quality standards are consistently maintained.
* Work with CEO, VP, and Merchandisers during fittings to determine style intent and end usage by the consumer.
* Manage and maintain multiple product categories for mens and womens working closely with factories on fit implementations and construction standards.
* Travel overseas to work with mills, seamless factories, and fit technicians to ensure quicker approval to production. -
Apparel DesignerSan Francisco, CAJan 2019 - May 2020 (1 year 4 months)* Womens, Mens, Kids, Baby Apparel designer.
* Concept, Design and Technical Design.
* Lead fit sessions, updated tech packs with fit comments and pattern revisions.
* Worked with overseas vendors and mills for seasonal trim development, fabric development, lab dips and strike offs.
* Managed all product categories from initial pass-off to TOP stage for both Technical Design and Product Development departments.
* Established company-grade rules, block library, construction library and Standard Operating Procedures for both Product Development and Technical Design departments. -
DesignerSanta Rosa, CAMay 2018 - May 2019 (1 year)* Womens and Kids wovens, knits, denim designer.
* Source fabrics, trims, prints, and factories domestically and internationally. Meet with mills at tradeshows, negotiate pricing and minimums.
* Lead fit sessions, revise tech packs with fit comments, revise patterns in AI, communicate with factories. -
Womens DesignerNew York, NYSep 2017 - Jul 2018 (10 months)Womens Outdoor Apparel Design
Managed a team of 5
CAD, Concept, Sourcing and Tech packs
Outerwear, Woven tops and Bottoms, Knit tops and Bottoms, Fleece -
Womens Activewear and Swimwear DesignerLondon, United KingdomJan 2015 - Jan 2017 (2 years)Domestic and International sourcing for womens activewear and lifestyle wear post surgery.
Creative direction, CAD, tech and spec.
Womens swimwear, tanks, shorts and capris. -
Performance Hat DesignerRadiant Crown LLCHouston, TXFeb 2015 - Dec 2015 (10 months)Domestic and International sourcing for unisex athletic performance hats.
CAD, tech and spec. -
Designer, FounderSanta Monica, CAMar 2011 - Nov 2015 (4 years 8 months)Launched Borelli with the new idea of a scarf designed for working out and have since lead the expansion to include multiple product lines: mens, kids, baby and trend forward infinity scarves with reclaimed USA made textiles.
Garnering 50+ sales outlets spanning 5 countries through cold calling, pop up shops and private trunk shows.
Sourced domestically and managed production with our factory in downtown Los Angeles.
Created the marketing and social media communication platform. -
Apparel and Accessory DesignerAtlanta, GAMar 2012 - Jan 2015 (2 years 10 months)CAD swimwear, tops, bottoms, jerseys, accessories and outerwear for: volleyball, beach volleyball, golf, softball, baseball.
Sold through Mizunousa.com, specialty retailers and Dick’s Sporting Goods stores. -
Military Outerwear DesignerMEUVirginia Beach, VA2013 - 2015 (2 years)360* view CAD design for US Patent Office.
Sourced military grade textiles. -
Activewear DesignerPetaluma, CAMay 2013 - Aug 2013 (3 months)CAD and tech packs for knit tops, knit bottoms, dresses, swimwear, outerwear and woven tops.
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Run Apparel DesignerRace ReadyLos Angeles, CAJun 2011 - Jun 2013 (2 years)Post-acquistion product refreshes and ongoing new product design.
Worked with the new CEO I worked on Illustrator CADS and domestic tech packs. -
Military & Baseball Accessories DesignerDynGlobalDec 2012 - Apr 2013 (4 months)Designed Mens and Womens apparel for the US Military. Worked with domestic manufacturers. Sourced fire retardant textiles and notions.
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Freelance DesignerOakleyApr 2012 - Aug 2012 (4 months)BORELLI Design and Oakley have entered into a co-branding arrangement on BORELLI drirelease scarves. The high-performance, multi-use wraps that are being marketed by Oakley have both the BORELLI Design and Oakley logos imprinted on them and can be used as a scarf, dress, skirt, blanket, or even a yoga mat carrier. Look for the colorful wraps being proudly worn by Oakley’s stable of world-class athletes at a variety of sporting events.
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Yoga and Fitness Apparel DesignerGreen Apple ActiveAug 2010 - Jan 2011 (5 months)Design, spec and tech for the Marmaxx group (TJ Maxx and Marshalls).
Design, spec and tech for Mens active and street wear.
Graphic design for branding and company promotion. -
Assistant Manager, Visual Merchandiserlululemon athleticaApr 2009 - Oct 2010 (1 year 6 months)Managed a staff of 15 to exceed sales targets and community outreach.
Head of trend and color research for the Southern California region.
Led training sessions in management, merchandising and product.
Merchandised the store weekly and trained a team of successors. -
Designer, Creative Director, Production CoordinatorK Active by Kerri WalshJan 2007 - Apr 2009 (2 years 3 months)• Designed and directed an active lifestyle collection with Kerri Walsh, 2 time Olympic gold medalist.
• Managed production, from sketch, spec, tech pack, sample to production.
• Conducted fit sessions with technical designers.
• Oversaw manufacturing team comprising of quality control, pattern makers, sample sewers and production sewers.
• Managed production timeline. Ensured all orders were delivered on time.
• Head of company promotions including designing graphics for marketing materials and website.
• Sourced fabric, trims and notions domestically and globally. -
Assistant to Vice President of DesignVictorinox Swiss ArmySep 2006 - Dec 2006 (3 months)Updated tech packs for global production.
Filed and recorded all textiles and trims.
Conducted trend research and created seasonal theme boards. -
Concept Design AssistantRalph LaurenFeb 2006 - Jun 2006 (4 months)Researched and developed knitwear for the 2006 Women's US Open.
Liaison between concept designer and in house graphic designers. -
Public Relations AssociateCate Mowell CommunicationsSep 2004 - Jun 2005 (9 months)Head of west coast public relations for Chibi, a European brand specializing in luxury active wear and loungewear.
Directed correspondence between the head designer, sales representatives, and magazine editors.
Created and presented a sales pitch for a potential client who later became a preferred customer.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@marissaborelli, member since 2009
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Following 19
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Followers 104
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