Melissa Dacher

• Manage the graphic design team and produce all creative service materials for marketing and
event branding of MMA fights, including but not limited to: fight posters, fight cards, programs,
inhouse graphics and in-arena signage, cage graphics (canvas, bumper pads, crossbars),
champion banners, truss banners, ring cards, autograph cards, retractable banners, booth
graphics, fighter stand-ups, billboards, bus ads, trailer and car wraps, event credentials, eblasts,
social media assets, etc.
• With the Art Director, responsible for redesign of company website
• Work directly with the Company’s Marketing, Social Media, and Operations team to proactively
identify opportunities that can increase brand awareness, drive ticket sales and product revenue,
and enhance the fan experience
• With the VP of Marketing, work directly with sponsors like Monster Energy, Miller Lite, and Dave &
Busters for co-branded assets
• Responsible for new apparel design, both internal for staff/fighters/models and for public purchase

• Direct and oversee all creative services, marketing design and product design globally
• Responsible for creating brand standards and ensuring consistency of corporate branding
• Work directly with the Company’s regional Sales Vice Presidents and Product Managers to
proactively identify artwork proposal opportunities that can help drive product revenue
• Create and manage all advertisement and promotional campaigns from concept to completion for
Product Development, Product Management and Marketing needs
• Organize and direct photoshoots and videoshoot, hire talent, and retouch photos for
advertisements and positioning campaigns
• Responsible for tradeshow graphics globally
• Manage, oversee, and expand design resources and skills of Graphic Designers in the Company’s
regional and international offices

• Manage the other designers, oversee their work and delegate design duties while ensuring the
consistency of the corporate brand
• Art Director for Solutions Magazine, company’s quarterly publication
• Create advertisements and promotional campaigns for product installs based on property,
product management, and marketing needs
• Organize and direct photoshoots and videoshoots, hire talent, and retouch photos for
advertisement and training purposes
• Responsible for tradeshow graphics globally
• Create logos and table layout artwork for proprietary games on live and electronic platforms
• Produce product support material such as training manuals, rack cards and sell sheets
• Produce high-quality online and print collateral for internal and external clients

• Liaison between printer in Miami and LA office
• Retouch, color-correct, and resize all photos for print and web
• Responsible for creating comp card layouts and polaroid template designs
• Create flyers, posters, artwork for company promotional events and special projects
• Make-up artist for company models during City of Los Angeles Fashion Week

• Create and design original artwork for custom tailored invitations for high-end clientele
• Create proofs for clients, prepare files for print, manage in-house production of invites
• Assemble promotional press packets to magazine editors and media
• Edit and upload all photos for company website, including image research for designs