Michael Silber

Launching a new nonprofit organization with the founder, executives, and board of directors
• Designing a flexible brand system, scalable across all media formats
• Building a website with actionable touchpoints for students, institutions, and donors
• Creating targeted messaging for awareness, engagement, and fundraising

• Consulting with clients to develop ad campaigns
• Creative concepting, ideation, copywriting, research, and testing
• Generating style guides, wireframes, and spec sheets for design and development
• Designing screens and components for responsive web and mobile platforms
• Building print mechanicals, web/mobile apps, banner ads, and animated GIFs
• Branding, logo design, illustration, editorial layouts, motion design, and video editing

Clients include:
Droga5, Cloudberry Creative, R/GA, Wunderman, MKTG Inc, Hearst: Popular Mechanics/Car and Driver/Road & Track, Harper’s Bazaar, Redbook; Kamio App, Uncommon Schools, URJ Press, WRJ, CCAR Press

Accounts Include:
Anthem BlueCross, Ben & Jerry’s, Bulleit, Capital One, Chase, Chobani, Coca-Cola, CVS, Dixie, Google, Johnsonville, MailChimp, Popular Mechanics, Prudential, Samsung, The New York Times, TIAA, Toyota, Under Armour

Led product design and digital projects for the Citibank account
• Collaborated with user experience team (UX) to build: Citi.com/FraudPrevention
• Launched the Citi Custom Cash Card, featuring Dan Levy & Rashida Jones
• Introduced groundbreaking “True Name” card feature with the “Now That You See Me” campaign
• Created a custom Citi font for an upcoming global campaign
• Pitched campaigns and sold design solutions to stakeholders and clients
• Delivered responsive sites, brand systems/guidelines, custom ad units, social, print, and OOH

Managed design and production for all print and digital deliverables
• Developed brand identity, social strategy, and post content for Gillette On Demand
• Planned an experiential marketing floor for The Durst Organization at One World Trade Center
• Promoted The First Step Act; landmark criminal justice reforms that were passed into law
• Conceived design/copy for pitches, websites, TV/broadcast, banners, and social platforms

• Managed all graphic design projects and production work for URJ Books and Music
• Designed book covers and interiors, promotional/web content, and branding system