Compliance & Standards Specialist
Canon Business Solutions
Apr 2009 - Present (13 years 2 months)
Manage integrity of corporate brand through design of corporate communications and promotional projects
Rebrand internal identity systems to align with new corporate brand standards
Develop standards of brand usage by end-users; monitor and review
Produce change management campaigns for clients, targeting energy / resource savings and copier fleet refresh
- rebranding and marketing program led to 50% increase in copy center monthly billing and addition of key staff member
- developed printer protocols, device training program and best practices communications for end users with the goal of saving client 50% in overall material costs
Designed sustainability programs for key clients
- ASU; rebranded and remarketed Print U copy center as a sustainability partner; led campus-wide Carbon Neutrality communications to reduce overall C02 footprint by 10% by 2011; developed promotional campaign with internal Sustainability department to designate ASU as a sustainable university; worked with ASU Sustainability Dept. to develop collateral and messaging promoting their commitment to 0% waste, 100% C02 offset and 100% wind energy ; created recognition program for Campus Green Leaders
Research, write and lead online classes on Canon’s sustainability efforts in policy and manufacturing for School of Sustainability
Converted company newsletter to digital-only format, reducing printing costs $10k per quarter
Develop standardized communications (trainings, signage, standardized talk track and supporting documentation) promoting our sustainability offering to clients
Write, design and manage all sustainability marketing for Canon Green Library intranet site
Create graphic standards minimizing waste and promoting green practices; no paper proofs, all digital files, use of 100% recycled and FSC certified papers, file layout optimization to eliminate paper waste
Senior Graphic Designer
Canon Business Solutions
Jan 2000 - Apr 2009 (9 years 3 months)
Effectively present the Creative Services department to existing and potential clients during key business meetings and proposal presentations. Designed and coordinated content, layout and production of direct mail programs, advertisements, signage, flyers, sales support brochures and booth material for trade shows, customized training materials for use by both internal and external customers. Preserved integrity of the corporate brand by maintaining and applying a consistent image throughout corporate communications and promotional projects. Developed identity-systems, brochures, signage and other collateral material, with consideration placed on client budget concerns. Designed critical print material for use by Canon Sales force targeting specific markets. Developed and implemented strategic Marketing Plans to increase business at clients’ on-site Document Center. Coordinated projects and solutions with Production department to ensure accurate, timely response to customer requests.
CC & G, Inc.
Oct 1996 - Dec 1999 (3 years 2 months)
Produced slides, multimedia presentations, web content, full color brochures, catalogs, large format posters, trade show materials and sales tools for corporate clients. Established and maintained project goals and budget, managed full-time and freelance graphic artist staff. Provided extensive software assessment, technical/client support and new client marketing. Clients included Sanofi Pharmaceuticals, Commerce Bank, Zeneca, QVC, Checkpoint Systems, Spencer’s Gifts and Bisys.
Graphic Designer/Pre Press Specialist,
The PCI Group
Jan 1996 - Oct 1996 (9 months)
Reported to Art Director and Production Coordinator, provided support to five senior development officers. Created graphics for brochures, catalogs, corporate presentations, product/package illustration, POP materials and print advertisements for a range of clients. Responsible for digital retouching, color correction, prepress QC and troubleshooting, manual trapping, created digital match prints and bluelines, performed equipment maintenance. Art directed and designed 1996 Olympic Torch Run poster honoring outstanding community leaders for United Way of Philadelphia. Clients included Elf Atochem, Wyeth Ayerst, Raytheon Inc., Price Waterhouse and Lukens Steel.
Jun 1994 - May 1995 (11 months)
Provided digital graphics and illustration for employee training videos, internal print material, CEO level presentations and corporate identity and compliance initiatives. Produced and designed graphics for the 1994 Vision for Philadelphia Award ceremony and the 1994 Corey Awards Presentation for 2,000+ company employees; developed touch-screen interface for CoreStates Supermarket Banking program, launched Autumn 1994.
The PCI Group
Sep 1991 - Apr 1994 (2 years 7 months)
Designed graphic elements, illustrations, business identity and audiovisual support materials. Responsible for proofreading, editing, quality control and shipping for all film, print and slide output. Handled customer service and provided technical support at client disposal.