Siau Mi Chong

Market research, trend analysis, designed new merchandiser collection partnership with licensed properties such as Sanrio, Sesame Street, Transformer and Despicable me.
Accomplishment: First Gudetama Go-Local Collection exclusively designed for Singapore National Day. Introduce Singapore's unique culture to tourists through fun Singlish words and types of Singapore signature hawker food.
Implement new ideas to top selling products and continuously refresh existing items on shelf.

Co-lead design team within Asia Pacific & US region's business needs, line planning, lead in material sourcing & cost negotiation, market research & trend analysis, design conceptualisation, schedule planning, validate samples, onsite support for trial production & vendors liaising.
Accomplishment:
Expanded business opportunities by inventing new Jibbitz backing for women shoes (slippers, heels & wedges), were patented under Crocs US. Well responded by Japan and Korea regions and increased 15% revenue for Crocs Singapore in year 2014.
Lead design innovation to a level up through Zappar QR code technology.
Resolve urgency of trade show samples through good relationship with vendors and re-planned strategy to shorten the delivery lead time.
Establish QC sample checklist prior to production.

Project management market research & survey product bench-marking & positioning analyse sales plan & forecast concept generation presentation OEM & ODM ideas prototyping conduct in-house quality testing onsite support for trial production & vendors liaising.
Accomplishment:
Improved product development schedule with key cut-off date and regional public holidays to avoid hiccup during peak season. Took initiative to prepare "what if " situations by backing up with Plan B solutions.
Determine product portfolio gaps between baby vs toddler. Plugged existing gap by launching a series of toddler tableware items including utensil set, training chopsticks, and disposable baby bib.

Design research & trend analysis, conceptual generation, technical drawing & rendering, serve internal team & customers.
Accomplishment:
Proudly appointed as designer to serve Singapore First F1 Grand Prix trophy production in year 2008, commissioned by Singtel Singapore. Successfully transformed the complexity of initial concept (by award-winning artist Mr Zulkiflies) into a simplified version for ease of mass-production. Redesign, mock up testing and solving complex technical issues with team.