Siau Mi Chong

Co-lead design team within Asia Pacific & US region's business needs, line planning, lead in material sourcing & cost negotiation, market research & trend analysis, design conceptualisation, schedule planning, validate samples, onsite support for trial production & vendors liaising.
Accomplishment:
Expanded business opportunities by inventing new Jibbitz backing for women shoes (slippers, heels & wedges), were patented under Crocs US. Well responded by Japan and Korea regions and increased 15% revenue for Crocs Singapore in year 2014.
Lead design innovation to a level up through Zappar QR code technology.
Resolve urgency of trade show samples through good relationship with vendors and re-planned strategy to shorten the delivery lead time.
Establish QC sample checklist prior to production.

Project management market research & survey product bench-marking & positioning analyse sales plan & forecast concept generation presentation OEM & ODM ideas prototyping conduct in-house quality testing onsite support for trial production & vendors liaising.
Accomplishment:
Improved product development schedule with key cut-off date and regional public holidays to avoid hiccup during peak season. Took initiative to prepare "what if " situations by backing up with Plan B solutions.
Determine product portfolio gaps between baby vs toddler. Plugged existing gap by launching a series of toddler tableware items including utensil set, training chopsticks, and disposable baby bib.

Design research & trend analysis, conceptual generation, technical drawing & rendering, serve internal team & customers.
Accomplishment:
Proudly appointed as designer to serve Singapore First F1 Grand Prix trophy production in year 2008, commissioned by Singtel Singapore. Successfully transformed the complexity of initial concept (by award-winning artist Mr Zulkiflies) into a simplified version for ease of mass-production. Redesign, mock up testing and solving complex technical issues with team.